Wenzhou Shoe Enterprises Beat North Korea'S Gate To Become A New Force In The US Market

The EU is the main market for Wenzhou's shoe exports. Wenzhou's export to EU shoes has declined for two consecutive years, thanks to the anti-dumping duty.

In order to ease the pressure on the EU market, Wenzhou shoe companies increased their pioneering efforts in the North American market and ASEAN market in the US and Canada last year.

Last year, exports to North America grew by 43.18% over the same period last year, and exports to ASEAN increased by 27.43% over the same period last year.

According to Wenzhou customs statistics, last year, Wenzhou shoes exported to the EU for 946 million US dollars, down 1.17% compared to the same period last year, but exported to North America 347 million US dollars, up 43.18% compared to the same period last year, and exported to ASEAN 37 million 760 thousand US dollars, up 27.43% over the same period last year.

The surprise of growth is that exports to Mexico amounted to US $870 thousand and 700, an increase of 4.56 times compared with the same period last year, and exported to Switzerland for 116 million US dollars, up 1.5 times over the same period last year.

Wang Hailong, the Propaganda Department of AOKANG group, said that the company's exports to Europe had maintained an annual growth of 20%. However, after the anti-dumping duties were imposed, exports to the European Union dropped by nearly 10%. Although Italy's GEOX and other important customers have the strength to bear 16.5% anti-dumping duties, some small and medium-sized enterprises have no way to take the tax rate and pfer the orders.

This year, AOKANG has intensified its efforts to develop the North American market, such as the United States and Canada, and maintained an export growth rate of more than 20% for the North American market.

The Kangnai shoe industry has opened up new export markets such as South America, Australia, Central Asia and East Asia, so that export business has maintained a growth rate of 45%, and has also opened the door to the Korean market.

Pan Jianzhong, general manager of giant one group Co., Ltd. said: "we always follow the direction of the American fashion industry. In the past 10 months, we have sent 100 pairs of shoes at least, so that American companies have always been novel in style, so that sales in the United States have increased by nearly 50%."

In addition to the old faces, the new face has also gained more market share. The 13 Wenzhou shoe enterprises, such as jelda and giant one, have gradually become the new force in the US market.

"From 2005 onwards, the number of ASEAN's export of safety shoes exports increased at an annual rate of 30%."

Chen Yuanwei, deputy chief of the senna group, said that ASEAN consumers are more trusting of Chinese made products.

In recent years, Wenzhou's glory and Seine group's export to ASEAN has been increasing.

According to the data provided by the Wenzhou shoe and leather industry association, the EU is the main market for footwear exports in Wenzhou. By the EU's anti-dumping duties and the financial crisis, exports have dropped sharply for 2 consecutive years. The export of leather fabrics from Wenzhou to Wenzhou has dropped from 24 million 270 thousand pairs in 2009 to 13 million 490 thousand pairs in 2009.

According to Wenzhou customs statistics, Wenzhou footwear enterprises exported US $312 million, an increase of 46.16% over the same period last year.

Exports to Australia amounted to US $41 million 210 thousand, an increase of 41.86% over the same period last year.

Malaysia exported to US $23 million 470 thousand, an increase of 30.77% over the same period last year.