BALLY Beijing Lotte New Store Opened In Beijing

Swiss brand BALLY is located in the new specialized shop on the first floor of Lotte Department Store in Beijing. The opening ribbon cutting ceremony was held at 4:30 p.m. on April 10, 2010.

BALLY has deliberately pformed the new store into a shoe museum. It has shipped a number of valuable historical shoes from the Sh birthplace of Switzerland, Sh nenwerd, since the founding of the brand in 1851. A pair of exquisite workmanship, long-lasting classic BALLY antique shoes, and heels with crystal and embroidery are highlighted in every work, and each piece highlights the superb technology of BALLY and the classic charm of passing through time.

At the opening of the new store, BALLY is very honored to invite Miss Zhang Jingchu, the famous actress with elegant temperament, Mr. Gambili, chief executive officer of BALLY Asia Pacific region, Mr. Claudio Mazzucchelli, director of the commercial counselor / Swiss business promotion center and Mr. Chai Qinjian, deputy general manager of Beijing Lotte Yintai Department store.

After the ribbon cutting, Mr. Gambili personally invited Miss Zhang Jingchu to visit the shop and elaborate on the history of BALLY. Then Mr. Gambili presented the limited edition BALLY history album to miss Zhang Jingchu.

The classic BALLY exhibits symbolize the spirit of the brand's profound history and the highest technology. Its essence has been affecting the series since then.

The precious collections of these brands have been kept in the birthplace of BALLY, Sch nenwerd.

The entire brand database is quite large, including shoe prototype prototypes, manufacturing tools, photo catalogues, advertising posters and so on. Up to now, the number has been up to 13000.

This symbolizes the excellent performance of the traditional leather goods made by BALLY on the product, making each piece a perfect interpretation of the classic fashion.

The new BALLY store located on the first floor of Lotte Department Store in Beijing, with a total area of nearly 200 square meters, is a gathering place for people with a taste of life.

The interior design of the new store aims to provide customers with elegant and comfortable shopping environment.

The store features a warm natural wood color system, echoing with soft lighting and a signature dark brown background.

The oak flooring is equipped with a brown leather velvet carpet, which separates the interior into men's clothing, shoes, handbags and so on.

With the dark mirror as the display background, the display rack and the stage stand are luxurious, showing the high quality requirements of BALLY for the products.