This Year's Anti Season Clothing Sales Are A Bit Cold.

Nowadays, many stores in Jiujiang, Jiangxi are holding anti season. Down Jackets Woolen sweater Promotion Activities. Winter down to hundreds of dollars a piece of down jacket, now only 100 yuan can buy home. However, when interviewed by reporters, they found that many people did not catch a cold for the down season clothes.

On the afternoon of August 8th, a large clothing store in the downtown area of the city saw that the anti season costumes such as down garments, cotton jackets, sweaters and so on were all sold at a low price of 70 percent off. brand The 1~2 discount price has been launched. However, compared with the enthusiasm of manufacturers to cut prices, the number of people who choose to buy down clothing is very few. Ms. Zhu originally wanted to take advantage of cheap two Amoy down coats, but after wandering around, she found that many of the special items were outdated. Many citizens share the same feeling with her. Although the price of the anti season down coats is attractive, with the improvement of living standards, the mentality of the citizens has changed.

The reporter's visit found that compared with the "discount card" of anti season costumes, the discount of clothing and shoes should not be inferior. The marketing strategy of "discount + coupons + gifts" firmly grasped the consumer group. Since the middle of 7 months, there have been a series of discount activities for the brand of seasonal stores. Many brands are locking the discount below 50 percent off. Because of the price concessions, plus the purchase of a home can wear out, attracted a lot. Consumer Eyeball.