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Shoe Enterprises Join Hands With NBA Stars: They Are "Double-Edged Sword".

2010/8/20 11:28:00 61

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footwear industry

A thrilling commercial blockbuster in the market is in full swing, that is, many shoe companies join hands in the NBA showdown.

We can see that, with the intensification of China's NBA stars in recent years, the sports brands' competition for NBA stars resources is becoming more and more intense.

However, what benefits can it bring to the brand and the enterprise after all? It must be considered in front of the sports brand.

Behind the high attendance fees for brand upgrading?

It is understood that this summer, China's NBA stars have reached 30 people, and each NBA star's "appearance fee" nearly tens of millions of yuan. If a number of NBA stars were invited, the amount of money spent by sports Brand Company is probably the number of characters in heaven.

Such a high appearance fee can really enhance the brand of shoe enterprises.

image

"The added value of the brand in the future is supported by the gold content of the brand, which is also an important investment behavior on the brand".

From the experience of successful precedents, the important source of profits of international brands Nike and Adidas is not only the low labor costs acquired in developing countries, but also the added value of brands.

hand in hand

NBA

A star is a double-edged sword.

On the one hand, sports shoes enterprises have the opportunity to make use of sponsorship opportunities to gain fame and sales.

But it may also cost a lot of money for sponsorship, but it has little effect, but it burdens burdens and hidden dangers for the development of enterprises.

Therefore, in the final analysis, brand strength needs to accumulate over a long period of time. Sports shoes enterprises must clearly define their own position, and maintain steady and steady dissemination in order to get roots in consumption. Only in this way can we get twice the result with half the effort.

More money needs to be raised behind the money.

Domestic sports shoe enterprises have introduced NBA stars, not just a show, but more importantly, they need to integrate the sports spirit embodied in NBA stars into the products of enterprises, arouse the resonance between consumers and enterprises, and win the recognition and respect of the market with their products.

To join hands with NBA stars not only brings a sports and visual feast to the global audience, but also provides a great opportunity for many sports shoe enterprises to establish a brand with the help of sports marketing and to enter the international market.

Domestic sports shoes enterprises should bear the courage and perseverance of failure, and improve their products in an all-round way, laying a good foundation for establishing brand image.

Let's take an example. As a Chinese national brand built up as a brand foundry, the decision-makers of PEAK's brand development strategy always use the foresight strategic vision to plan the future of the brand.

Thanks to the in-depth cooperation with NBA, PEAK has wisely chosen the way of combining products and brands in depth, and firmly grasped the concern of the core audience on PEAK brand and products.

While promoting its brand image, it also promoted the sales performance of PEAK terminal stores and strengthened its brand image in the minds of consumers.

There is no doubt that domestic sports shoe enterprises are good ways to establish brand brands with NBA stars. However, enterprises must first assess the situation, and only through detailed analysis of consumer groups can we find consumers who are suitable for their brands. Only by realizing the proper combination of brand connotation and sports marketing can we form an organic whole of brands and consumers through NBA stars.