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Tommy&Nbsp; Hilfiger Appointed Chief Executive Of China

2011/1/29 14:02:00 150

Tommy Hilfiger Group announced the appointment of Steve Shen as Tommy Hilfiger China

chief

Executive officer, the appointment is immediate.

Take effect

。

Prior to the appointment, Tommy Hilfiger announced in March 2010 that it had withdrawn its direct control of wholesale and retail dealership in China from its authorized operator Dickson Concepts (International) Limited (Disheng creation (International) Limited).

Tommy Hilfiger currently plans to take over the business in the second half of 2011.

Mr. Shen has brought his fashion in China for nearly 20 years for Tommy Hilfiger.

brand

Management and retail experience.

He is a member of the founding management team of Esprit China, and has been the general manager of Esprit (office in Shanghai) for the past 8 years.

Mr. Shen will report directly to Tommy Hilfiger CEO Fred Gehring in his new position.

Fred Gehring said: "we are very pleased to welcome Steve to Tommy Hilfiger.

We expect to take over China's business in the second half of this year. The appointment of Steve is the first and most crucial step to ensure a smooth pition.

China has brought a lot of opportunities to our brand. The relevant experience and entrepreneurial way of Steve will play an important role in the process of Tommy Hilfiger becoming the leading and high-quality fashion brand in this important market.

We believe that under his leadership, the classic American charm of Tommy Hilfiger fashion products will give full play to its commercial potential in China.

Steve Chen said: "I am very pleased to join Tommy Hilfiger as CEO of Tommy Hilfiger China.

The huge global charm of this famous American brand has great potential in China.

I was impressed by the strength of Tommy Hilfiger. I think this brand has been well prepared for the future development of the Chinese market.

I hope to join such a dynamic management team and lead the development in China.

Introduction to Tommy Hilfiger Group

Tommy Hilfiger Group, one of the most recognized designer clothing groups in the world, has many high quality fashion brands such as Tommy Hilfiger and Hilfiger Denim.

The company specializes in the design and marketing of high quality men's wear, women's wear, children's clothing and denim products.

The company also provides accessories, perfume and home accessories for fashion products through selected authorized operators.

Consumers around the world can buy Tommy Hilfiger brand products through Tommy Hilfiger's huge retail network, leading boutiques and department stores, and other selected retailers and retail outlets.

Introduction to hillips-Van Heusen Corporation

Phillips-Van Heusen Corporation, one of the largest apparel companies in the world, owns and sells famous Calvin Klein and Tommy Hilfiger products worldwide.

The company is the largest shirt and tie company in the world. It sells various products through its own brands such as Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & amp; and other authorized brands, such as private brands, as well as brand, brand, brand, brand and brand.