Li Ning Co Earned 9 Billion 500 Million Yuan Last Year, Accounting For 1.4% Of Overseas Revenue.

(02331.HK) yesterday announced its 2010 performance, with an annual income of 9 billion 479 million yuan (RMB), an increase of 13% over the same period last year.

Equity holders should account for an increase of 17.4% to 1 billion 108 million yuan in profits and a 16.6% to 105.84 share in basic earnings per share.

A final dividend of 19.97 points is recommended.

Li Ning Co's revenue growth in 2010 was lower than the compound annual growth rate of more than 30% in the past 10 years.

Announcement shows that in 2010, the group's core brand

The total income of the group is 92.1%, up 13.5% from the same period last year, which is basically close to the overall growth rate of the industry.

In all categories of products, equipment products grew faster, benefiting from the growth of badminton products over the industry average.

In 2010, the eastern, northern and southern parts of the Chinese market accounted for 38%, 42.2% and 18.4 of Lining's total income respectively, while the corresponding figures in the 09 years were 39.2%, 41.2% and 18.6%.

It is worth noting that although

The brand internationalization action such as changing bid and changing slogans has been adopted, but the effect is not very obvious at present. The overseas market (mainly Southeast Asia) has increased from 09 to 1% of total revenue in 2010 to 1.4% in 2010, an increase of 0.4 percentage points.

As of December 31, 2010, Lining retail outlets reached 7915, with a net increase of 666.