Light Sports Shoes "MIX" Global Debut
In April 8, 2011,
Lining
Brand new light sneakers.
MIX
"The first global event is held in the DEAL in City store in the Drum Tower of Beijing.
That night, the Li Ning Co design team, DEAL director Zhang Kun, Wang Zhong, and the world trend leader, Japan's top trend shoe store Atmos director Hommyo, the famous fashion brand Gourmet founder John Buscemi, the famous shoe magazine Shoes Master editor, the domestic Sneaker and trend media, and the famous photographer Nie Zheng, Ya Xin Guo Yu, ONETONE director, Rapper Yang Fan, the main idea of human net, the normalization Cao Yudong Cao Yudong and so on, the capital of the city, together with them, to celebrate the birth of Qi.
That night, the DEAL shop was also refreshed, allowing guests to experience the new experience brought by MIX from the visual, auditory, olfactory and tactile aspects.
The unique and artistic layout of the scene, the tenon and mortise elements in the inspiration of shoes design is amplified and suspended in the air, full of modern and future breath. The DJ and bartenders' performances show the mixed concept of mix in the modern way; the selection of the graffiti design highlights the characteristics of MIX's free will.
Several international sneaker head gathered in China for the first time, for the activities and media interviews, talk about the future development trend of the design of sneakers and the extension of the application of Chinese culture in the design of sneakers, and expressed great interest in the epoch-making originality of Lining MIX and the trend of New China.
Guests and insiders from home and abroad believe that the innovative design concept of Lining MIX has opened up a new direction for the future design of shoes. Casual combination and free matching will be the next trend.
The first Lining Mix brand new light sneakers are the perfect combination of the unique Chinese mortise and tenon structure and modern design concept. It combines the basic functions of the sneakers and integrates the most popular DIY and environmental themes at the same time. It has created a MIX trend for the fashion industry.
This time, Lining joined DEAL, a famous sneaker shop in China, and launched the "limited edition of Lining MIX tide shop". The sale of two matching colors of blue and powder, limited 240 pairs in the limited edition of the tidal shop, and a shoe box inspired by DEAL for MIX, which is inspired by the falcons structure, so that consumption can be more directly perceived by the Chinese culture, and has great collection value and commemorative significance.
The limited edition of Lining MIX store will be limited to sale in Beijing Gulou DEAL new store on April 8, 2011, and each person will purchase a pair of documents with his identity card.
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