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Bali: From The Village Shoe Shop To A Kingdom.

2007/12/6 0:00:00 10373

Bally

Bally is a family enterprise specializing in the manufacture of ribbons. It was founded in 1851 by CarlFranzBally in a small village in Schonenwerd, Switzerland.

The direction of family business was changed because of Carle's trip to Paris. One day, Carle walked on the streets of Paris, and his eyes carelessly swept a pair of slippers. He was immediately attracted to the past. The decoration on slippers was wonderful, just like a work of art.

In such a moment, he aroused his strong interest in shoes.

Carle quickly selected several styles for his wife, returned to his hometown, and came to the local shoemaker, and began the shoe making business with the most advanced technology at that time.

From the beginning, Bali put the concept of aesthetics into shoemaking: the outline of shoes is unique because of the unique design, spiral edge decoration, brass shoes loop, blood red shoes edge, these strong colors follow the characteristics of the Swiss traditional pattern, making the shoes style bold and innovative, suitable for various occasions, and do not fade with the trend changes.

Barry created a good response: in 1864, Barry's turnover exceeded one million francs; in 1880, the market expanded to Europe, the Middle East and the Americas; in 1892, Bali had reached the production of two million pairs of shoes a year, and a truly global luxury production company came into being.

During the first World War, the company developed rapidly.

In 1916, sales of footwear reached three million and nine hundred thousand pairs; in 1930, the world economic crisis, Pali was also unlucky, sales were once frustrated, and from 1951 to 1973, Barry was back on the stage of world-class firms.

It was also during that time that they set up a new production base in Switzerland.

Clothing, handbags and other leather products joined the kingdom of Bari in 1976, but this was also the last year for family businesses to run the family.

In 1977, Bali was operated by an outsider, and CEO was the chairman and chairman of the board.

Nine months later, he sold his shares to an arms dealer called Oerlikon-BuhrleHolding (OBH).

After the OBH came into being, although sales increased from time to time, its position was poor, its operation was poor and its brand image was blurred.

TexasPacificGroup, TPG, is convinced of its brand potential and acquired the brand from OBH in 1999.

They set up a marketing strategy for Paris, and invited some of the world's top luxury Brand Company to come up with an international design team.

The new image, combined with the advertising campaign, began in the spring of 2000. The brand gradually recalled the old customers and attracted a group of new customers.

Young, talented designers, unique and splendid history, from shoes to men's wear, women's clothing, handbags and leather goods, plus vibrant today, it is no wonder that fashion experts predict that another GUCCI will come out of Scribe and Havana (Havana), the most symbolic product features of Bali shoes are: like the delicate and delicate decorative patterns of the harp, the way of stitching back and forth, the top stitch, and the unique technology of stitching up the upper and sole with artistry.

On the shoelace tip, the unique Pali logo made up of the upper and lower stitches and the slit holes is also the personalized display of the brand.

These characteristics are cultivated with bright colors, which make people feel chic, classic and tolerant.

Few people who know Bari will not know J Kolb (Scribe) and Havana (Havana). They are the most classic items in Bali shoes.

It has been decades since it became a member of the Bali family.

He was a gentleman's shoe. He joined the Bari product team fifty years ago and was named after Paris's ScribeHotel.

Karl Barry, the descendant of MaxBally, stayed in the hotel every time he went to Paris to do business.

The hotel's exquisite and complex structure, where the elegant guests and relaxed aristocratic atmosphere bring inspiration to max.

Havana casual shoes are twenty years ago launched the deer leather shoes, in the leisure time, the feet into shoes, soft soft heels can be folded into, like slippers comfortable.

Recently, it has shown a new look through its softer shape, more luxurious leather, such as crocodile skin and snake skin. It is also a typical example of Bari's new image.

Modern elegance -- the Barry designer of Scott, a creative woman, led by ScottFellows Ross, uses their own way of life to express the lifestyle of urban fashion people: they travel in a comfortable way of life, live in well-equipped and well service guesthouses, dress casually and appropriately, fashion but not too much emphasis on luxury, cut down fine, detail and thought-provoking, but have no flashy stylish impression.

Such a group of people not only includes men, but also women who have good quality and independent taste.

In the aesthetic sense of Barry, classic means casual, comfortable and tolerant.

From day to night, follow the same principle.

Fashion attitude is determined by a person's lifestyle. If you are tired of fashion, it is not what you really belong to.

Pakistan expresses their modern elegance in various ways: deer skin, lamb skin and other leather are more popular, knitted and cotton are common fabrics in women's clothing.

Because of the simplicity of the profile and the tailoring of the tops and trousers, there are often unexpected new inspirations in sewing methods, techniques and selection patterns.

People who choose the same style of clothing come together with like-minded people.

And the couples who choose hei and Barry, when they first met, are likely to start their romance because they appreciate the same style of clothing that they have with themselves.

The Bali shoes designed for women are now feminine.

Tara Mia (Taramia) shoes are elegant, whether in the company or at cocktail parties. Scribe, originally a gentleman's shoes, is now considering women's delicacy, adding new contents to classic shoes.

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