361 Degrees Xiamen Zhongshan Road Flagship Store Grand Opening

Yesterday, 361 degrees The first flagship store in Fujian Province -- Xiamen The flagship store in Zhongshan Road officially opened. Based on the increasingly emotional and personalized consumer behavior, it will become the Fujian area. industry The leader in experiential sports shopping flagship space. The store is located in the prosperous Zhongshan Road Business District of Xiamen, with a total area of nearly 800 square meters, which is divided into three layers. It is the largest store in Fujian province. The layout of the flagship store, from appearance design, interior layout to product display, is based on 361 degree standard orange, combined with the popular matte design with classic black and gray colors. In the sports space created, consumers will have a new shopping enjoyment and sports experience.

361 degrees Xiamen Zhongshan Road flagship store is the first floor of life series, outdoor series, basketball series display area, and outdoor product display experience area. It fully displays 361 degrees for outdoor sports enthusiasts to build a complete set of equipment; the second and three levels include running, tennis, table tennis, comprehensive training, bicycle series clothing display area, and integrates fashion, comfort and sports in one. And 361 degrees for bicycles, modern five and other Chinese national team, as well as the Chinese Table Tennis Super League, China University Basketball Super League competition equipment, will also provide consumers with professional sports attribute sports experience. Not long ago, 361 degrees announced that the official signing of the wolves All-Star power forward and NBA's new rebounds Wang Kaiwen Lok Fu. In order to enable more consumers to experience the top equipment of the world top league and top athletes, the flagship store is specially equipped with the Kevin Lok special area. Here, consumers can experience the passion of professional sports while enjoying sports.

In the process of fierce market competition, 361 degrees capture the increasingly personalized and emotional characteristics of consumer behavior, focusing not only on what clothing consumers can get, but also about how they feel when buying or wearing clothes. With the official opening of flagship store, the 361 degree will provide a one-stop space for all the sports fans in Xiamen and even the national tourists named Xiamen's "sea garden". This is not only a shopping place but also a more personalized and interactive experience. According to Wang Hongzheng, vice president of the 361 degree operations center, "in the era of highly homogenized consumption of products and services, the flagship store strives to exceed the store concept of general sales products and create emotional interaction experience and interaction space for consumers."

The 361 degree has always been the responsibility and mission of revitalizing China's sports. Through professional sports marketing, the two Asian Games and Universiade Sports Games, which are next to the Olympic Games, have demonstrated the growth process of a Chinese sports brand in terms of brand and professional technology.

As a national sports enterprise born in Haixi, it is the responsibility of 361 degree to promote the development of home sports industry through the integration of multi-party resources. It also hopes that through the completion of the 361 degree flagship store in Zhongshan Road, Xiamen, it can enhance consumers' understanding of 361 degrees, so that consumers can get more direct experience of sports products, and make the brand better integrate into the beautiful garden city of Xiamen, which closely connects sports, culture and city personality, thus becoming a unique landscape of Xiamen.