In 2011, Chinese Netizens Saved 325 Billion Yuan Through Online Shopping.
All know that online shopping is cheap, but how much money can be saved, no one can tell clearly.
Yesterday, the largest shopping search in China was calculated: in 2011, the total consumption of Internet users in China was 325 billion yuan.
Through all online shopping products and offline in 2011
commodity
Price monitoring analysis found that netizens in China in 2011
online shopping
The average price of goods is about 70% of the goods under the line, that is to say, the average discount of this year's online shopping is thirty percent off.
According to statistics from AI consulting, it is estimated that the overall market size of online shopping will reach 736 billion 400 million yuan in 2011. With this projection, the total savings of Internet users in China in 2011 will be as high as 325 billion yuan.
However, with the increase of online shopping depth, China is now in the market.
consumption
The average discount rate of online shopping is also decreasing. In 2009, the average discount rate of online shopping can reach 63%. In the next two years, the average discount rate of Internet shopping will gradually decrease. According to the preliminary estimate, the average discount rate of online shopping will reach 76% left and right in 2013.
In addition, according to the average discount data of all kinds of goods, the average discount rate of underwear for men and women and household clothing is the lowest, about 54%.
In the top ten of the most discounted goods, jewelry discount, clothing for men and women, bedding, home building materials and other products online shopping discount rate is also greater, are lower than the overall online shopping average discount rate (thirty percent off).
This year, the ten largest online discount products are announced at the same time.
Data show that takeaway is the least cost-effective online, with an average discount rate of only 98%, and the average discount rate of online game cards, mobile telecom prepaid cards and so on.
It is worth noting that the average discount of 3C digital goods including MP3, tablet PC, mobile phone and notebook computer is also very small, all above twenty percent off.
In addition, other online shopping discount products include flowers and diapers, milk powder and other baby products.
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