Further Consolidate &Nbsp; Foundation Of Garment Industry

From the industrial prosperity index, we can see that under the influence of multiple factors such as price increase and domestic and foreign demand weakening, the fourth quarter garment manufacturing industry sales revenue, gross profit, total tax and other benefits indicators are relatively fast growth, profitability is enhanced, total investment in fixed assets has maintained a relatively rapid growth, corporate investment confidence has not dropped, and the overall operation is better than expected. However, the clothing industry still faces the problems of continued cold production, weak export growth, high inventory and loss making enterprises. problem 。

Under the constraints of weak demand at home and abroad, shrinking orders and insufficient growth momentum, there is a downward pressure on the boom of the apparel industry in the first quarter of 2012.

Despite the downturn in the industry Expect But we must realize that it has been over 30 years. Development The overall strength of China's garment industry has been greatly improved, forming a multi-level product structure, two major internal and external market structures and a relatively sound industrial chain. This is the basis for our analysis of the development of the garment industry. That is to say, because of the practical ability of the industry, the garment industry in 2012 will not be able to rise and fall.

"Demand" and "production" are two fundamental aspects of industrial stability. From these two aspects:

China's clothing industry is facing two international and domestic markets. Although there are few internationally recognized "luxury goods" in our own brands, we already have the capacity of "luxury" OEM and even ODM for world brands. A considerable number of world brand "luxury" is made in China, let alone "cheap and good" low-grade products. China's clothing industry has formed a high, medium and low adaptability and wide range of product mix, which determines the overall demand of the world market for our products.

At the same time, China itself is a huge market that attracts worldwide attention. At the end of 2011, the central economic work conference placed a more prominent position in expanding domestic demand. Residents' consumption showed a significant upgrading trend, showing three: first, the rise of the vast two or three line urban consumer market; two, the outbreak of high-end consumer market; three is the consumer market. New industry The emergence of the state is expected to further stimulate consumption.

It can be said that basically stable external demand and expanding domestic demand determine the trend of basic stability of China's garment industry in 2012. Of course, we do not exclude market fluctuations, especially seasonal clothing market.

Satisfying the market " demand "Production" needs support. In the 2008 international financial crisis, especially in the past two years, the European and American sovereign debt crisis, our government and enterprises have recognized the importance of developing the real economy. In the developed countries, "remanufacturing", "re industrialization" and the undertaking and upgrading of industries in emerging countries give us a reminder. In the second half of last year, especially in the fourth quarter, our government emphasized the development of the real economy, creating a good environment for the development of the real economy, including services for small and medium enterprises, and the trend of "returning to the main business" in the industry. This brings the monitoring results of "the total investment in fixed assets to maintain a relatively fast growth and the confidence of investment in enterprises has not dropped" in the fourth quarter of 2011. It can also be judged that Two thousand and twelve The investment in fixed assets investment and technology transformation of garment industry will increase in a certain extent over the previous year.

It should be pointed out that the key to confidence in the market and production is still industry Adhere to and accelerate the implementation of innovation driven, transformation and upgrading strategy. Our return to industry is not only the technological innovation of garment industry, but also the new cluster of apparel industry in the form of supply chain, the innovation of the "service oriented" mode of garment industry, and the establishment of the globalized environment of the garment industry's own brand.