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CHIC&Nbsp; 2012 China Fashion Buyer Forum Is About To Debut.

2012/3/6 9:47:00 21

CHIC 2012 China Fashion Buyer Forum

With the gradual popularization and popularization of the concept of "buyer" in China, the introduction of the mobile phone system and the meticulous management of enterprises are gradually being recognized by enterprises.

Today, with the increasingly fierce competition in China's clothing market, whether the management and operation mode is appropriate plays a decisive role in the success of a brand.

Take a look at what has been achieved in the market.

Clothing brand

Whether in Europe or America or in Japan and South Korea, the refined buying system has played a crucial role in the whole business operation of the company.


The competition of enterprises is, in the final analysis, the competition of commodity differentiation. Which enterprise can truly satisfy the customers' purchase needs in every aspect of commodities, then the brand will gain a vast market. Therefore, the fine management system reform with the core of buying system has become a new mode to push Chinese garment enterprises to a higher level.


March 2012 27-28, accompanied by the twentieth session

China International Clothing and Accessories Fair

(CHIC2012) footsteps, as one of the important activities of the exhibition, the 2012 China clothing business forum, the annual conference of China Fashion Buyer forum and clothing distributors and retailers, will also be held at the Beijing South China International Exhibition Center (W201).


Two consecutive successful sessions

China Fashion Buyer Forum

After that, the forum was organized by the China Apparel Association, the China clothing distribution retailers Joint Conference Secretariat, with the theme of "refinement of business management by buyers". It was fully commissioned by Beijing nine faction one line Consulting Co., Ltd. and Beijing nine faction one line Software Co., Ltd.

This forum will invite Japanese buyers expert Shimada Koji, Mr. Matsugawa Yuki, Mr. Fukutomi Yifu, Korean purchasing expert Cui Caihuan, Chinese buyer expert Rong Zhe, Shao Ligang...

To form a buyer's expert consultant team, focusing on the exchange and discussion of the fashion market development trend, and taking market theory combined with actual combat analysis as the precondition, we will jointly explore how to promote the fine management mode of Chinese clothing brand buying system.

This forum will become a great event of the exchange management thoughts of the buyers of clothing brands and dealers, and will bring the passion and spark of thought collision to many elite brands and dealers.


The buyer system to promote meticulous management


- the urgency of business competition


The development of China's garment industry is moving from a low value-added manufacturing mode to a high value-added mode.

Clothing industry

There has been environmental soil in the introduction of the buyer system. The establishment and development of the buyer model in Chinese enterprises has become inevitable. The integration of the buyer system into Chinese enterprises is gradually becoming a reality.


However, China's garment enterprises are facing a harsh reality in the rapid pformation and development: the international luxury brands are playing a leading role in China's first tier cities, and fast fashion brands are expanding rapidly from first tier cities to second tier cities, even in the three tier cities.

The commercial space of China's local brands is under constant pressure. The fundamental reason is that the lack of refinement of the management system is the key.


As a popular fashion management mode of international fashion brands, buyer's system has been popular in Europe since fifty years ago, and has developed in Asia and Japan.

In China's garment enterprises, the operation and management system of this commodity has just started for several years.

In the increasingly fierce commercial competition environment, only by constantly enhancing the brand's own ability to resist risks and stress, can enterprises be invincible!

Clothing enterprise

The innovation of the buyer system and the upgrading of the fine management system are a long way to go.

In the face of the potential market and the challenges from many international brands, if China's garment enterprises do not strive to upgrade the refined merchandising system, where will the future road be? On the 27-28 th of March, the China Fashion Buyer forum will be dedicated to participants who can not miss the wonderful interpretation and passion dialogue.


Forum Highlights


The experts from China, Japan and Korea join hands.


According to the actual situation of the commercial market, the actual mode and theory of the buyer's system are also different.

The hosting of the China Fashion Buyer forum is mainly to introduce a new mode of thinking management for the improvement of the overall commodity control level in China's clothing market.

China, Japan and Korea invited by this forum

Buyer expert

Both of them have long experience in buying and selling real estate or management. They cover department stores, chain stores and even e-commerce. Unique insights will be combined with actual combat cases to deduce every brilliant chapter.


Fukutomi Yifu: "buyers touch retail -- China's department store development outlook"


Shimada Koji: "the construction of buyer mechanism -- to build a sophisticated buyer system".


Matsugawa Yuki: the change of buyer's mode --- how the electricity supplier changed the purchase.


Cui Caihuan: "buyer's core skills -- the implementation of scientific commodity group goods"


Rong zhe: "buyer's emotional concern - fashion trends and market behavior"


Shao Ligang: "buyer's actual combat control - avoiding the occurrence of terminal shortage"

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