Jinjiang Sports Footwear Industry Develops International Market

Yang Guangli told reporters that shoemaking machinery industry is the easiest to see.

Rise and fall, mainland sports shoes and casual shoes are mainly produced in Jinjiang, while women's shoes and men's shoes are located in Wenzhou, Zhejiang.

Over the past two years, Wenzhou's economy has encountered twists and turns, shoe machine purchases have declined, and Jinjiang's growth has slowed down.

According to Wang Xinghua, Jinjiang's sports shoes production capacity is the first in mainland China, with an estimated production volume of over 1000 lines. But in recent years, pformation and upgrading have been developed from production to service, while sports goods and sportswear are also being considered to create an international professional market.

After the signing of ECFA between the two sides of the Taiwan Strait, the Taiwan machine tool entered the mainland with tax concessions, and the shoe making machinery industry only benefited from the needle machine platform. "But the Taiwan shoe making machinery industry has been developing to the mainland more than 20 years ago, and it has come early." Yang Guangli said that the shoemaking machinery industry is mainly concentrated in Guangdong area, so there is little benefit, but on the contrary, it may attract salmon to return home.

He said, these are Taiwan.

A good supplier of spare parts can provide effective protection for the quality of shoemaking. At present, shoemaking machines are developing towards energy saving, carbon reduction and labor cost reduction. The trend of automation also makes the industry more eager to go back to Taiwan, making use of the advantage of design capability to enhance competitiveness.

On the 19 day, the China Jinjiang international shoe spinning City project, which was invested by RMB 8 billion yuan, was built in the Chen Dai town.

The total planning area of the project is more than 2500 mu, which integrates the functions of display and trading, information release, industry consultation, logistics distribution, exhibition and promotion, e-commerce and so on. After completion, the paction volume is expected to reach RMB 120 billion yuan and the employment population will be 150 thousand.

Wang Maoquan said that the project will help to consolidate the dominance of Jinjiang footwear industry.

According to him, Jinjiang

The company has successfully acquired the famous brand FILA of Italy last year, and the shoe industry in Jinjiang has shifted from labor-intensive industries to technology intensive and capital intensive pformation.

Wang Maoquan revealed that Jinjiang, in cooperation with the pformation and upgrading of the footwear industry, is working with the Ministry of Commerce of the mainland and using the European debt crisis to acquire more famous brands in Europe and let Jinjiang shoe enterprises pform their shell.

But there are few international brands in Taiwan's shoes industry, and now they serve mainland brands.

In fact, Taiwanese shoe factories across the mainland helped Nike and Adidas foundry in the early years. Now they are helping Lining, Anta and other mainland shoe brands.

In recent years, Jinjiang has gone out of its own brand road, the main reason is that the mainland market is huge. Even if many brands divide the market, the output value is still amazing.

Now that Jinjiang's shoe brand is upgraded to sporting goods, combining with textile and sporting goods to internationalize, this is the envy of Taiwan businessmen.