Zhejiang Sijiqing Clothing Wholesale Market, One Of The Top Ten Clothing Wholesale Markets In China

The top ten wholesale markets in China are: Zhejiang Sijiqing clothing Wholesale market, Qinghe Puyuan cashmere Clothes & Accessories Product market, Changshu Clothing City, Humen Fumin Fashion City, Fujian Shishi Clothing City, Shanghai Xinqipu Clothing Market, Wuhan Hanzheng Street, Guangzhou Baima Clothing Market, Hunan Zhuzhou Lusong Clothing Market, Anhui Suncun Clothing Brand Hall. Go to Zhejiang Sijiqing Clothing Wholesale Market, one of the top ten clothing wholesale markets in China, with Xiao Bian.

　　 Zhejiang Sijiqing Clothing Wholesale Market ("Zheshang" brand)

Growth experience: "Sijiqing", founded in October 1989 and engaged in the construction of clothing sales channels for nearly 20 years, has obvious advantages in clothing sales and information. Its marketing network spreads all over the country and penetrates Southeast Asia, Europe, the United States and other regions. The market is dominated by wholesale, accounting for more than 80%. It has gathered more than 1100 garment manufacturing enterprises and more than 900 brands and trademarks of clothing. The types of clothing have covered all types of clothing, and the product segmentation is perfect.

　 Greatest contribution: Together with the West Lake, it has become a famous brand in Hangzhou, and has also supported the Hangzhou style women's clothing.

Market background: Haining Zhejiang Leatherwear The clothing city was founded in 1993 and opened in September 1994, with an investment of 350 million yuan. The existing building area is 160000 square meters, and there are more than 5000 business rooms. The main products are leather clothing. At the same time, raw and auxiliary materials, leather vest, bags and leather shoes Other leather products. In 1998, the market turnover was 3.208 billion yuan, which is the largest leather clothing professional market in China. First, it has a strong industrial foundation and support. The leather industry is Haining's pillar industry. In 1998, the total industrial output value of the city's leather industry reached 6.76 billion yuan, accounting for 28% of Haining's total economic output. The second is rapid development. Since the opening of Zhejiang Leather Garment City, the turnover of commodities has risen year after year. In 1995, the market turnover was 1.314 billion yuan, in 1996, 2.215 billion yuan, in 1997, 2.786 billion yuan, and in 1998, 3.208 billion yuan, with an average annual growth rate of 36%. At present, there are more than 3000 enterprises and economic households engaged in business in the market, with 15000 direct employees. The third is the standardization of market management. Zhejiang Leather Garment City has an all-round and multi-layer management network, and the whole market management is very standardized. In 1995, it was rated as "National Civilized Market" by the State Administration for Industry and Commerce. In 1996, it was designated as a national leather clothing center wholesale market by the Ministry of Internal Trade. In 1997, it was awarded the title of "Three Star Civilized and Standardized Market" by the Provincial Administration for Industry and Commerce. Fourth, it has great influence. For six consecutive sessions, the National Leather Garment Fair is held in Zhejiang Leather Garment City every year, firmly establishing the leading position of Zhejiang Leather Garment City in similar markets in China.

1. Hangzhou Sijiqing Clothing Market (Sijiqing Boutique Children's Wear Market, Sijiqing Jiabao Children's Wear Market, Evergreen Yifa Clothing City, Sijiqing Boutique Women's Wear Market, Sijiqing Clothing Market, Hangzhou Style Boutique Clothing Market, each of which is a magnificent and crowded market, is proving their pride to the world - China has 1.3 billion people, one piece per capita clothes From "Four Seasons Green".)

　　 1. Market background:

　　 Sijiqing Clothing Market It has been formed since the late 1980s, and has gone through the embryonic development stage, the pioneering and enterprising stage, the adjustment and improvement stage, and the comprehensive development stage of integration and promotion. Today, there are 15 professional clothing markets led by Sijiqing clothing market. There are 10000 clothing businesses, 300000 square meters of business area, more than 30000 employees, more than 10 billion yuan of annual turnover, 1 billion yuan of added value and 100 million yuan of annual tax revenue. Today's Sijiqing Clothing Street has become one of the largest clothing distribution centers in China, and has created a remarkable achievement that one piece of clothing per capita of 1.3 billion people in China comes from Sijiqing in Hangzhou. Sijiqing Garment Research and Development Center, a newly invested large-scale garment industry park, has invested 240 million yuan in the first phase of the project. It has built 24 research and development buildings, science and technology activity centers, exhibition centers, and modern production plants, covering 130000 square meters, with a greening rate of 38%. It is an ideal home for domestic and foreign garment investors.

　　 2. Infrastructure In 2000, it was officially named "Sijiqing Clothing Street" by Hangzhou Municipal Government. The planned total land area of Sijiqing Clothing District is 24.38 hectares, including 14.98 hectares for commercial use, 6.41 hectares for roads and squares, 0.12 hectares for municipal facilities and 2.87 hectares for public green space. The planned total construction area is 367600 square meters. The block facilities have formed a general layout with the market as the core, rational functions as the leading, Jiefang Road extension as the opportunity, environmental landscape construction as the supplement, and site characteristics as the focus. At the same time of the construction of trade circulation, the innovative Sijiqing Clothing Research and Development Center meets the individual needs of different enterprises with 100000 square meters of standard plants (divided into A, B, C, D, E, F, G type plants), forms an industrial cluster industrial park, creates a national clothing manufacturing center, and implements the integrated development of industry, trade, logistics, management, and research and development. Solid hardware and software infrastructure.

　　 3. Block size ： Hangzhou Sijiqing Clothing Market It is the leader of 15 markets in the "Sijiqing Clothing Street", with a building area of 50000 square meters, 3000 business rooms, and complete logistics centers, large electronic screen information release centers, banks and functional departments. In addition, there are Hangzhou Evergreen Yifa Clothing City, Hangzhou Style Boutique Clothing Market, Hangzhou Sijiqing Suzhou Hangzhou Clothing Market, Hangzhou Sijiqing Children's Clothing Market, Zhejiang Sijiqing Jiabao Children's Clothing Market (front and rear), Hangzhou Power Sijiqing Clothing City, Hangzhou Sijiqing Boutique Women's Clothing Market, Hangzhou Jiuxing Clothing Market, Hangzhou New Century Boutique Clothing Market, Zhongzhou Clothing and Shoes District Hangzhou Hangpu Children's Wear Market, Hangzhou Sijiqing Boutique Children's Wear Market, Hangzhou Fashion City.

　　 4. Commodity structure : The block is divided into ten functional areas: women's wear area, boutique clothing area, men's wear area, children's wear area and silk area spin Block, comprehensive block, service block, clothing fabric and accessories block, central block, the ten major blocks have reasonable function distribution, obvious commodity block structure, and complete clothing types.

　　 5. Brand entry : Hangzhou Sijiqing Garment Market gathers more than 1100 garment manufacturers, and more than 900 have trademarks Brand clothing And franchise or brand agency; Hangzhou Sijiqing Boutique Women's Wear Market has 313 business rooms and exhibition halls, with more than 230 operating brands; Hangzhou Hangpai boutique clothing market has nearly 600 famous women's clothing brands in Hangzhou, Hong Kong, Taiwan and Hangzhou; Sijiqing boutique children's wear market has more than 1000 brands of children's wear. In addition, there are more brand agents, brand dealers and self produced and self sold brands entering the market, which has yet to be organized for statistics. In a block with 15 markets, brand goods, brand enterprises and brand markets should be the main work. Only with brand can we achieve core competitiveness. Therefore, from the perspective of the current situation of brands in the block, the proportion of brands settled is relatively high. {page_break}

　　 6. Market transaction : The 15 professional clothing markets led by Sijiqing clothing market are very popular, with a daily passenger flow of 70000 person times and a peak of 100000 person times. Sijiqing Garment Market ranked 37th among the top 100 markets in China's commodity trading market in 2001. In 2002, the transaction volume reached 5.5 billion yuan, 80% of which was mainly wholesale. The whole street market has many varieties, new styles, low prices and rising quality. This block has become one of the important distribution centers of clothing trade in the country.

　　 7。 Digital link

There are 15 professional clothing markets, nearly 10000 clothing businesses and more than 30000 employees, with an annual turnover of more than 10 billion yuan and an added value of 1 billion yuan. The clothing street gathers many famous people at home and abroad Clothing brand The street is very popular and crowded. The daily passenger flow is generally about 70000 person times, and 100000 person times in peak periods such as holidays.

　　 8. Social cognition First, Hangzhou has been known as a paradise since ancient times, and has the foundation of cognition at home and abroad. Second, Zhejiang is a major market province in China, and Hangzhou is the capital of Zhejiang, a major market province. Third, Hangzhou is a famous historical city with Wu Yue culture, one of the seven ancient capitals in China. Fourth, Hangzhou's clothing and silk enjoy a high reputation in China, and is known as the "Capital of Modern Silk" and "Capital of Fashion Women's Wear". Fifth, since the Sijiqing clothing market was not opened in the 1980s, relying on the industrial foundation of Jianggan District, Hangzhou City, Zhejiang and surrounding areas, it has gradually formed the first mover advantage and agglomeration advantage of the largest clothing market in East China. Sixthly, today, 15 clothing market clusters are combined into a modern business street, which is one of the largest clothing distribution centers in China, with increased explosive force and social awareness.

　　 9. Market credit : Sijiqing clothing market was opened on October 1, 1989, and 45 Wenzhou clothing enterprises were introduced to the market until November 26, 1989. The credibility of Sijiqing clothing market, which is based on honesty and credibility, has been rising all the way. In 1990, the old market was expanded due to the prosperity of the market, and the second phase project was completed. In 1992, the old market was expanded again, and the third phase project was completed. In 1993, the second floor of the old market and the clothing city trading area were built. Since then, Sijiqing clothing market has entered the ranks of the national top 100 markets. The market reputation has been famous throughout the country since 1993. In 1994, the new building trading area was built, which was rated as the advanced collective of the supply and marketing system of township enterprises nationwide. In 1995, Sijiqing Garment Group was established. The team expanded, the strength increased, and the market credit improved. In 1999, the clothing city was completely rebuilt. In 2000, Hangzhou Municipal Government named Sijiqing Clothing Market "Sijiqing Clothing Characteristic Street". In 2001, it passed the ISO9002 quality system certification, and at the same time, it started to build Sijiqing Garment Research and Development Center. In 2002, Sijiqing launched its online clothing market. In 2004, Sijiqing was rated as "three-star civilized and standardized market". With the improvement of civilization and norms, the market reputation of Sijiqing is spreading to the whole country and the world.

　　 10. Living environment : As the capital city of Zhejiang Province, Hangzhou has a unique geographical location, and its traffic advantages, business environment, software and hardware facilities are of first-class level. Adjacent to Hangzhou Railway Station, it is located in the Sijiqing characteristic clothing street in the central city of Hangzhou, and also faces Xiaoshan International Airport across the river, with convenient transportation. The development of the market has driven the development of the industry. A large number of garment production enterprises are active in the industrial chain behind the block, giving full play to the positive interaction effect. The construction of Sijiqing Clothing Research and Development Center, which integrates scientific research, design, exhibition, production and management, will make Sijiqing clothing characteristic blocks more productive and more open, and the living environment will be more favorable.

　 11. Industrial connection Sijiqing Garments has been specialized in the construction of ready to wear sales channels for 16 years. Sijiqing Garments Market alone has gathered more than 1100 garment manufacturing enterprises, more than 900 brand trademarks of clothing, and 24 130000 square meters of modern buildings that meet the requirements of modernization, integrating research, development, display and production, are all supporting buildings related to the industry. At the same time, with the regional cluster industry in Jianggan District and Hangzhou City as the leading industry and the industries in various provinces as the support, the agglomeration effect of local brands, regional brands, Chinese brands and international brand goods has been formed. This integration and agglomeration of production, trade, research, exhibition and logistics makes Sijiqing District more competitive and developing.

　　 12. Regional advantages : Southeast China is the capital of the three Wus. Qiantang, Hangzhou, has been intoxicated with tourists by its scenic spots since ancient times. Hangzhou's silk, tea and specialties attract consumers all the time. Since the reform and opening up, Zhejiang's social economy has flourished rapidly, and its market economy ranks first in the country. As the capital of Zhejiang Province, Hangzhou's location has naturally become the center. Therefore, the location advantage of Sijiqing clothing market is obvious in the four stages of germination, rapid development, adjustment and improvement, and overall improvement. It not only occupies Tianshi (reform and opening up), but also enjoys geographical convenience. At the same time, the developing block itself has created more and better conditions for the location advantage of Sijiqing clothing market from the cultivation of hardware market buildings, supporting facilities and soft environment.

　　 13. Innovation management : "Sijiqing Clothing District", a modern commercial district, is the fruit of innovative management. Taking Sijiqing clothing market as the leader, focusing on the scale of 15 markets, the win-win development of complementary advantages is the need of enterprise development, regional development, sustainable development and harmonious win-win development. The upgraded block is 1100 meters long and covers a total area of 24.38 hectares. Based on the first mover advantage and cluster advantage of 15 garment markets, an interactive value chain of R&D, production, trade and circulation is formed with the overall brand strategy, so that the relevant industries and enterprises involved in the interaction can flourish in this big platform of Four Seasons Trading. Make her a shining pearl in the Chinese clothing market system.

　　 Market accommodation: major professional markets in Hangzhou Sijiqing Clothing District

Hangzhou Sijiqing Clothing Market

Hangzhou Evergreen Yifa Clothing City

Hangpai boutique clothing market

Hangzhou Siji Evergreen Clothing Wholesale Market

Hangzhou Sijiqing Suzhou Hangzhou Garment Market

Hangzhou Sijiqing Children's Clothing Market

Zhejiang Sijiqing Jiabao Children's Wear Market (front and rear)

Hangzhou Power Siji Clothing City

Hangzhou Sijiqing Boutique Women's Wear Market

Hangzhou Jiuxing Clothing Market

Hangzhou New Century Fine Clothing Market

Zhongzhou Clothing and Shoes Area

Hangzhou Hangpu Children's Wear Market

Hangzhou Sijiqing Boutique Children's Wear Market

Hangzhou Fashion City