Can Taobao Withdraw From The List Of Us Notorious Markets?

Its Taobao network was included in the list of "notorious market" in 2011 last December by the office of the United States trade representative.

In the past year, Alibaba has approached the relevant organizations of the United States to try to solve this problem. Alibaba also submitted a document to the office of the United States trade representative this month, detailing the company's efforts in cracking down on counterfeit goods.

Now, the new year's list of "notorious market" is getting closer. Whether Taobao can successfully remove its name from the blacklist has attracted much attention.

Industry analysis, this will also affect the Alibaba group's overall listing plan in the future.

The list of "notorious market" is mainly targeted at industries or markets that the United States considers to be infringed, pirated or counterfeit on the Internet. The list is generally considered to be subject to investigation or activism.

Sang Bai Chun, Professor of foreign economic and Trade University, explained.

Sang Baichuan: actually, it has no mandatory legal binding force. It is just a list that affects corporate reputation. It has a greater influence in the public, mainly to consumers.

A reference report, so once listed, it will have a great impact on the social image of an enterprise.

In the past year, Alibaba and the United States have made some achievements in their contacts and interpretations. They have been supported by the American film industry in removing Taobao from the list of notorious markets.

and

Producers still object.

Lu Zhenwang, an e-commerce observer, said Taobao's efforts to crack down on piracy and genuine video business have touched the American film industry. However, as a heavy trade in Taobao, costumes still exist.

Lu Zhenwang:

It is the largest category of Taobao, which is very large, because there are too many participants and it is very difficult to control. So there is not a big pformation in the clothing side.

There are many imitations of clothing and bags abroad on Taobao. If this thing is not settled, it is still difficult to get the same recognition from the US business community.

On the one hand, we should integrate into the international rules and regulations, more and more standard, and on the other hand, it can not be too urgent, otherwise it will be hurt to itself. How will this "degree" be taken and test the Taobao.

Chen Shou Shou, an e-commerce analyst at Analysys International, said that after all, Taobao's platform is too large, and millions of businesses are on top. It will be a long-term project if Taobao wants to control all the goods sold by an individual.

Chen Shousong: (Taobao) can only guide, let everyone try not to sell fake products on Taobao, to change the merchant's consciousness.

It must not be cut across the board, saying that the sale of counterfeit goods must be excluded. It is possible that the size of Taobao will be reduced by more than half by now.

The well-known IT commentator Xie Wen also believes that Taobao's problems must be analyzed in the current environment of the initial stage of China's market economy, and it is obviously not realistic for Taobao to undertake an undertaking.

As for whether or not we can withdraw from the list of notorious markets this year, Xie Wen believes that it depends on the public capability of Alibaba.

However, a real challenge is that if we can't disappear from the blacklist, it will undoubtedly affect the overall listing plan of Alibaba in the future.

Xie Wen: if you carry this reputation, you won't have to go public.

Or the lawsuit after going public will make you die. This is for sure.

Anyone can use the reason "you are the fake and shoddy distribution center identified by the US government". That will not kill you. It may not be possible to go to the market. How can the investment bank recommend it? Recommend a company that is identified by the US government as a blacklist and encourage you to invest.

Sang Bai Chun believes that being listed in the "notorious market" will objectively create discrimination against the public and be in a passive position in the market choice.

Now that trade protectionism is more serious, the office of the United States trade representative will also be influenced by industry and trade unions. Therefore, it is not easy to disappear from the list.