Chinese Children'S Clothing Brands Lack Concentration, And The Market Is Facing Bottlenecks.

According to the data, our children aged 0 to 16 have reached 300 million at this stage. According to the analysis of only one child in every Chinese family, the number of single children will continue to grow, and the consumption expenditure of parents on children will also be greatly improved.

It is estimated that by 2013, the market scale of children's clothing can reach 92 billion yuan, and children's clothing market consumption will keep increasing by more than 12% every year.

Children's clothing industry is regarded as

The last piece of cake has huge market space.

The bright prospects of children's wear market attract large and small ones.

Enterprises are flocking in, from the initial price competition to the current brand war, and children's clothing enterprises are constantly looking for their own brand foothold in the fierce market competition.

There are good children in Shanghai, Li Ying Fang, Babu bean, Parker lane, water boy in the northern market, little Playboy in Fujian, Ji Jile and so on, many children's clothing brands with regional influence.

But in the current situation, although the brands of children and children are full of children's clothing market, there are some famous children's clothing brands that everyone can see, but the brand concentration of children's clothing market is still not high, and a truly leading national brand has not appeared.

At the level of brand competition, there are still many problems such as lack of design, serious plagiarism, and lack of outstanding brand characteristics in children's clothing brands in China, resulting in the weakening of brand image and the mediocrity of brand names.

For example, consumers are more concerned about the fashion, comfort and safety of children's wear. Therefore, "fashion", "comfortable" and "healthy" almost become the design idea or style orientation of all brand children's wear, and it is difficult for consumers to distinguish the brand of the brand.

The style design of children's wear has become the "worst hit area" in the industry's plagiarism and follow suit.

The wind, the leisure wind, the sports wind, the Academy wind are really you have me, everybody has, who is good or bad, who knows?

It is gratifying to note that many brands of children's clothing have been aware of these industry criticisms to curb their growth after a long period of development. They have begun to strengthen themselves in the aspects of internal management, product refinement, product design and R & D, and brand culture construction, and have made breakthroughs in channel innovation. They have been expanding their product sales areas through the chain operation mode and the promotion of e-commerce channels, and gradually stand out in the industry competition.

Vacancies are both opportunities. Some people say that children's clothing industry has entered the stage of reshuffling.

In such a critical period, we should deepen the brand connotation, improve the internal strength of enterprises, and achieve the ultimate goal in "products", "brands" and "channels". Undoubtedly, we can gain greater market share and keep coming closer to the leading brands of the industry.