The Role Of Shop Lighting In Clothing Display Skills

Good lighting, good lighting effect, can guide customers to enter. Brand clothing store To make the brand clothing shop form a gentle and pleasant atmosphere, make the products dazzling, arouse customers' desire to buy and so on. Therefore, when opening a clothing store, we should understand the functions of several kinds of lighting, so as to effectively set up the lighting in the clothing store, attract customers and improve the turnover. The following are three main types of lighting.

(1) general lighting. General lighting refers to a basic lighting. Ordinary lighting is mainly used to increase brightness and to install fluorescent lamps on the ceiling. The intensity of lighting luminosity usually depends on the business scope of clothing brand clothing store and the age and hobby of the main commodity target customers. The intensity of basic lighting should be set up according to the function and location of clothing brand store. Generally, the most photometric configuration in the business hall is the largest and the luminosity of the front and side of the business hall is the second, and the central luminosity of the business hall is the smallest. This proportion of basic lighting can increase the effective utilization of clothing brand clothing space. Clothing brand Energetic, it can also make consumers' eyes instinctively face bright inside, attracting them to travel from the outside to the whole brand clothing store, and always maintain a larger interest in shopping.

(2) special lighting. Special lighting is usually designed to increase the brightness of counters. Most of them are directed by illuminating equipment such as spotlights, and fluorescent lamps are used to improve lighting. Proper color matching can enhance the charm and appeal of the store's image. Contrasting collocation is easier to form highlights and attracts customers' attention. It is suggested that it can be used interspersed with the same color system. The window is the stage and display window of the exclusive clothing store. The contrast effect is outstanding and should be selected by window display. The disposition of special lighting is usually determined by the characteristics of the main clothing brand merchandise.

(3) decorative lighting. Decorative lighting mostly uses colored lights, wall lamps, chandeliers, floor lamps and neon lights and other lighting equipment. Although decorative lighting has little to do with the total lighting of clothing brand clothing shops, it plays a certain psychological role in the beautification of brand clothing shops, the publicity of commodities and the rendering of buying atmosphere. For example, setting up neon signs on the counter above the counter can brighten up the business atmosphere of the brand clothing shop with vivid colors and strong lights, and make people lively and interesting. The coloured lights, wall lamps, chandeliers and floor lamps of the business hall often give consumers a comfortable, peaceful and pleasant psychological feeling.

It can be seen that the design of appropriate lighting is an indispensable way to display clothing stores, promote products, attract customers and facilitate purchase. Of course, the lighting device must be coordinated with the brand clothing store's building structure, and a reasonable proportion is conducive to perfecting the series. Clothing display Display the overall image, grasp the rhythm of sales, highlight the theme and focus, appropriately adjust the layout and grasp the trend of clothing sales, maximize the potential sales potential of the seasonal products, and should not be too large. In practical use, we should avoid using the eyes that will stimulate consumers and salesmen, as well as the light, brightness and light color that cause discoloration, so as not to make customers feel nervous, disgusted and worried.