Wuhan Department Stores Focus On Shopping Comfort And Pattern Change.

Every year, the shopping malls will adjust the counters frequently, but this year, the adjustment will be intensified.

Reporters interviewed found that many stores in Wuhan were busy moving up and down this year, and shoes became popular upstairs.

First floor of Qun Guang Plaza.

All moved to the two floor, and the first floor of Yintai department store also moved to the two floor, and it also expanded nearly half of the area.

Most shopping arcade insiders say that at the moment, the shopping mall is changing the same pattern. It is trying to find out the layout suitable for its customers, and how to make it convenient for customers to buy comfortably.

This also highlights the fierce commercial competition, and department stores are seeking dislocation.

The shoes on the first floor were moved upstairs, and the ornaments in the hall were placed on the floor. This year, the whole department stores are changing more and more.

Shoes pfer to the two floor.

Yesterday, miss sun was going to buy a pair of shoes. She went straight to the shoe area of the first floor of a shopping mall, but she didn't think it was replaced by cosmetics. The salesperson told her that the shoes had all moved to the two floor.

She found that not only did the shoes move, but also the food city on the first floor went up to the top floor.

Every year, the shopping malls will adjust the counters frequently, but this year, the adjustment will be intensified.

Reporters interviewed found that many stores in Wuhan were busy moving up and down this year, and shoes became popular upstairs.

The shoe area on the first floor of Qun Guang Plaza has moved to the two floor. Yintai department store (expand the location information) first floor shoe area has moved to the two floor, and has expanded nearly half of the area.

Intime department head said.

It is the purchase of high frequency merchandise, shoes upstairs, mainly to expand the area, attracting more popularity.

Of course, there are also shopping malls, the first floor is the facade of shopping malls, now invites the international card to support face.

Shoes are highly popular products. Even if they are upstairs, customers will go upstairs and consume. When they go downstairs, they can also drive downstairs sales of goods, that is, "bath type" sales promotion, so shoes upstairs are also places for big names.

Shopping centres focus on shopping comfort

According to the traditional department store layout, the first floor is mainly made up of cosmetics and shoes, the two floor is dominated by girls' clothing, the third floor is dominated by ladies' clothing, and the four floor is dominated by men's clothing.

But in recent years, Wuhan department stores have broken the traditional pattern, and each has its own advantages and disadvantages.

In the Wuhan square, the jewelry area that had been placed in the hall has moved to the first floor, and it occupies the 1/3 position.

The mall personage said that jewelry and high-end cosmetics echoed, while the public purchase cosmetics, with fashion accessories, forming joint consumption.

At the same time, Wuhan Plaza.

On the three floor, the traditional shopping arcade is subverted, the two floor is the high-end and mature women's clothing, the third floor is the elegant lady's dress, the four floor is instead the girl's clothing.

This means that the most expensive women's clothes are concentrated on the two floor, and the more upwards they go, the younger the dress location is, the cheaper the price is.

"Mature women have relatively clear purchasing targets and strong consumption power, which are important customers in shopping malls.

"The person in charge of Wuhan square said.

Most shopping arcade insiders say that at the moment, the shopping mall is changing the same pattern. It is trying to find out the layout suitable for its customers, and how to make it convenient for customers to buy comfortably.

This also highlights the fierce commercial competition, and department stores are seeking dislocation.