Experts Talk About Regional Brands In The "High-End Men'S Wear Wenzhou" Forum.

< p > the world's top men's wear brands including Armani, Zegna, Versace and so on are becoming more and more interested in the manufacturing process in Wenzhou. Wenzhou's slogan of creating a regional brand of high-end men's clothing is also quickly coming out.

Recently, a forum on "creating a regional brand of high-end men's clothing in Wenzhou" was held in Wenzhou.

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On the day of "P", China's "a href=" //www.sjfzxm.com/ "target=" _blank "clothing" /a "full-time vice president Feng Dehu, Cai Jun Cai, Dean of Hongkong Fashion Design Institute, Pan Pingping, deputy director of Wenzhou Business Bureau, deputy director of Wenzhou daily newspaper group, Wenzhou business daily editor in chief, Kim Ke Sheng and Zheng Chenai, President of Wenzhou clothing trade association, talked about their views on Wenzhou's high-end men's wear regional brand.

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< p > "extraordinary 2012, sweet and sour, everyone knows his own mind. Last year to this year, the impact of foreign trade is relatively large. Therefore, in China, especially in Wenzhou, if you are still in the low-end clothing production, you may have tomorrow's day after tomorrow, but surely there is no big day after tomorrow."

Feng Dehu, vice president of China Garment Association, when talking about the manufacture of high-end men's clothing, suggested that the fickle Wenzhou people should take a good look at Zhou Wanshun in the Wenzhou family and learn his indomitable spirit in a scientific way.

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< p > Hongkong, which is closely related to Wenzhou's clothing, although its production and design are almost the same as that of Wenzhou, the brand's influence is far greater than Wenzhou's.

Cai Juncai, Dean of Hongkong Fashion Design Institute, said that Wenzhou must break through its inherent form to promote Wenzhou's economy and enhance its brand image by acquiring internationally famous brands.

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< p > by the beginning of 2012, the total output value of garment industry in Wenzhou was about 65 billion yuan, and there were more than 1900 garment manufacturing enterprises, among which men's clothing enterprises accounted for a large proportion.

In recent years, a large number of innovative manufacturing enterprises and new fashion men's wear brand enterprises have been growing rapidly, which has injected new strength for Wenzhou men's clothing.

On the day of the forum, 22 representatives of the "high-end men's wear leader brand" also talked about some of the views.

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< p > < strong > 22 enterprises see "Wenzhou build high-end men's clothing regional brand" < /strong > /p >

< p > Wu Zhize, chairman of Wenzhou wedding Bird Group Co., Ltd.: the menswear of men's clothing has not yet realized the leap from "manufacturing" to "creating", and mainly for other people to do the wedding dress, which can directly learn the trend of the development of the version, style and design.

The government should introduce preferential policies in terms of enterprise land use and talent retention, and build a platform for learning and communication for enterprises.

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< p > Xia Meng. Yi Jie a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > chairman Chen Xiaoping: in 2013, the company will implement high-end pipeline, which is consistent with Zegna's production line in Switzerland, with an annual output of about 40 thousand sets.

At the same time, efforts will be made in market planning and design capabilities.

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Hu Chao, senior vice president of France Group Group Co., Ltd.: to build a regional brand, I think one is to establish a perfect supply chain. The two is to reflect on the urban culture of Wenzhou, and the three is to strengthen the spirit of P's high-end brand.

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< p > Zhou Haijun, executive manager of Wenzhou fan Xi Ni Garments Co., Ltd.: I hope that with the support of the government, men's clothing enterprises can cooperate with each other closely, cooperate closely, strengthen cooperation in brand areas, and improve the overall operation level in development, production and sales.

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< p > Li Lianghai, general manager of Zhejiang sage crocodile Clothing Co., Ltd.: Wenzhou is very important to create high-end men's clothing regional brand. Therefore, it is also hoped that government departments and chamber of Commerce will take the lead in organizing and exhibiting at home and abroad, so as to promote Wenzhou men's wear.

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< p > Deng Guozhong, chairman of Wenzhou Santa Ma Nu Garment Co. Ltd.: the high-end menswear regional brand, I think it will also be based on processing and manufacturing, requiring detailed rules, and the strategy is very important.

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< p > Zhang Hongwu, chairman of Wenzhou orlai Fashion Co., Ltd.: now the company has the ability to help some brands to make complex a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a >, but the profit is very small. In the next few years, the company must make its own brand after laying a good foundation.

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< p > Pan Xucong, chairman of Zhejiang Kalifa Te Garments Co., Ltd.: I hope that the government can better guide Wenzhou men's clothing enterprises to build high-end men's wear regional brands, do a good job of propaganda, and build the "high-end men's clothing regional brand" into a brand with great influence on Wenzhou.

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Zhang Wen, chairman of Wenzhou Jinma Garments Co., Ltd., Mr. Zhang Wen: in the aspect of high-end men's wear manufacture, the company is going to increase its R & D investment, and make efforts from the design, technology and quality to make the product go up to a higher level.

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< p > Chen Xianpeng, general manager of Wenzhou Shanshui Garments Co., Ltd.: manufacturing and brand are two completely different categories. Most of the men's clothing enterprises in Wenzhou stay in manufacturing. If we want to make the brand stronger and bigger, we need to strengthen the brand promotion of the market.

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< p > Bao Lin, chairman of Zhejiang's elegant fashion fashion Co., Ltd.: our efforts are aimed at building a solid foundation for establishing a brand of 50 years and 100 years.

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< p > Xu Xiaochun, general manager of Shanghai Lei Bao costumes Co., Ltd.: after Wenzhou's high-end men's wear regional brand has been launched, Wenzhou's clothing enterprises will "rise in height".

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< p > Wenzhou vice president Zhou Sheng Fa: in 2013, the Mori dress program strengthened the construction of high-end men's wear brand by opening a series of actions such as integrated store.

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< p > Chen Jianying, general manager of Wenzhou Di Shuai Clothing Co., Ltd.: to pform from the original gold production base to the regional brand of high-end men's clothing in China, and build the slogan we wear in Wenzhou.

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< p > < strong > expert opinion < /strong > /p >

< p > Feng Dehu (full time vice president of China Fashion Association): the Wenzhou clothing chamber of Commerce in this new pition period, raising the flag of "high-end men's clothing to Wenzhou" is precisely the direction for the future pformation of Wenzhou's clothing. This flag will continue to lead Wenzhou men's clothing to continue to do well in high-end design, meticulous production and management, and high-end men's wear manufacturing will continue to be the forefront of men's clothing industry in the whole country and even in the world.

High end men's clothing should cover high-end design and development, more sophisticated management and production, and ultimately make Wenzhou's high-quality clothing.

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< p > Cai Juncai (Dean of Hongkong Fashion Design Institute): in Hongkong, good clothing handcrafted technicians come from Wenzhou, Shanghai and other places. Therefore, the men's clothing industry in Hongkong is closely related to Wenzhou.

The popularity of Wenzhou menswear in design and technology has been in line with international standards.

But the price of the product has been lower than that of the international product.

In the future, Wenzhou's high-end men's clothing will also break through its inherent form and promote the economy and brand image of Wenzhou by acquiring internationally famous brands.

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< p > Pan Pingping (deputy director of Commerce Bureau of Wenzhou): after twenty or thirty years of development, Wenzhou's clothing has become a national and even global manufacturing base with a complete range of high-end men's clothing and excellent quality.

Because of its agglomeration effect, Wenzhou's high-end menswear customization will also become one of the most potential industries.

On the basis of existing, Menswear enterprises in Wenzhou still need to increase investment in research, design, craft and fabric. Meanwhile, Wenzhou Commerce Bureau will also increase the strength of supporting workers to develop trade, and make certain support for the R & D of enterprises.

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< p > Jin Kesheng (deputy director of Wenzhou daily newspaper group, editor in chief of Wenzhou Commercial Daily): Wenzhou high-end men's wear has always had a unique position in the whole country, and I think it's very important for the proposal of regional brand.

Good regional brand is not what an enterprise can accomplish, just like Italy skin a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > as long as it crowns "Italy", it becomes good shoes.

Brand effect will also appear superposition effect, regional environment also urge us to do, Wenzhou land resources shortage, talent advantage is insufficient, do low-grade production, may not compete with others, through the brand to the whole country and the world's production integration to Wenzhou, this is our reason to make regional brand.

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< p > Zheng Chenai (president of Wenzhou clothing trade association): the high-end products are high value-added products, and the high value added clothing is the way out for enterprises with high operating costs.

To sell high value-added products, regional brand is very important.

Once the regional brand is established, it will benefit all the Wenzhou garment enterprises.

Now, Wenzhou's men's wear is 10 million sets a year, of which 60% are high-end products, which is the basis for making regional brands better and stronger.

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< p > Jordan, director of the office of Limited by Share Ltd, Zhejiang fashion & Accessories Co., Ltd.: in 2012, Jordan made great efforts in expanding the outlets. It expanded from more than 20 stores in the beginning of the year to more than 100, and each store involved high-end customized business. We are making efforts to build high-end men's clothing.

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Jiang Long, responsible person of Zhejiang P Co., Ltd.: when the time is ripe, we plan to build our own brand and enter the terminal market.

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< p > Wang Xiaobao, deputy general manager of Dong Meng Group Co., Ltd.: at present, East Mongolia has already opened a factory shop with an area of 300 square meters. On this basis, online stores and branches all over the country have also been rolled out, and this year will also introduce advanced customization.

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Ouyang Changliang, CEO of Zhejiang P Co., Ltd.: the company has the strength to produce high-end men's clothing. Next, we want to penetrate our own brand into the retail terminal market.

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< p > Lin Gaoping, chairman of Wenzhou flangham Garments Co., Ltd., Mr. Lin Gaoping: domestic high-end men's clothing enterprises are mainly in Wenzhou, calling this slogan, and will benefit all the Wenzhou garment enterprises.

Enterprises need to increase investment in R & D and design, without innovation, without progress.

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Wu Dai Yin, the responsible person of Zhejiang holiday leisure dress Co., Ltd.: cooperation with big brands has been greatly improved in terms of technology and management. The accumulation of these soft power can also urge enterprises to standardize their development. P

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Kang Xiaoxiang, chairman of Zhejiang Kang Heng Clothing Co., Ltd., Mr. Kang Xiaoxiang: Wenzhou men's clothing has been recognized by many famous brands both at home and abroad in terms of quality and technology. However, there has been a lack of sales concept and style positioning of high-end brands. Next, it is very important to introduce the big name "http:// www.sjfzxm.com/" target= "_blank" and "designer /a" in P href=.

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< p > Xu Zhengjie, chairman of Zhejiang Kuai Shuai Garments Co. Ltd.: it is very supportive of Wenzhou to build a high-end menswear regional brand, so that there will be more opportunities to expand mutual learning with other big brands.

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