CHIC2013 Dialogue With Senior Department Stores And Dealers In Garment Industry

Less than P, homogenization, backlog, rising costs, sharp drop in sales, coupled with the serious impact of electricity supplier and fast fashion industry, in 2013, local clothing brands faced the most complex competition in the industry in the past 30 years.

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< p > with the rapid growth of domestic economy, the international industrial pattern has undergone qualitative change, and the consumption mentality and consumption structure have also undergone a great turning point. All these urgently need the local clothing brand to clearly understand the current industrial situation and its own environmental changes, reflect on itself and make breakthroughs.

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< p > "Li Lian" is the theme of the twenty-first China International Clothing and Accessories Fair (CHIC) aiming at the current situation of garment industry development. It is the theme for refining in 2013. It expects to discuss with the senior people in the industry how to deal with new opportunities and challenges in its own way.

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< p > How do shopping malls and clothing brands deal with the homogenization phenomenon in all kinds of shopping malls in Beijing. The market concentration of men's clothing brands is higher than that of women's clothing brands, and the new brand of women's clothing is relatively more each year.

"Attention should be paid to the expansion of women's clothing brands, and the systematic differentiation of women's clothing brands in the shopping mall, and the introduction of a brand with maturity and less accomplishment." Hou Junan, deputy general manager of blue island mansion in Beijing, said in the future direction of development, "one channel to introduce clothing brands is to organize the purchasing department to participate in the annual" China International Clothing and Accessories Fair ". In such a clothing enterprise and industry information gathering place, we should understand the fashion trend of Chinese clothing and accumulate more cognition for the brand to enter the blue island.

In addition, we also go to Paris fashion week and the more influential fashion show in China, hoping to analyze the maturity of various brands from multiple angles and which brands are suitable for nurturing in the market.

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< p > homogenization hinders the development of domestic retail industry. "We should form differentiated management from two aspects in the future," said Gao Xikun, general manager of Ginza shopping mall in Xinyang, Henan.

First of all, we must form a price differentiation. Secondly, we should introduce high-quality brands at home and abroad to realize the flattening of channels, so that enabling consumers to realize the popularity of dominant brands and price is also a differentiated operation mode in the future.

Furthermore, it is necessary to form a differentiated operation.

It is manifested in the fine quality of counters, the diversification of categories, and the diversification of boutiques such as fast fashion brands.

However, we must always focus on consumer demand.

Finally, brand differentiation is also needed.

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< p > rather than 2013, it is the year of "hard training" for the garment industry. It is better to say that this is the beginning of the rational return of the garment industry.

Dong Youci, who is engaged in garment agency in Wuhan for several years, believes that in the face of the strong impact of fast fashion and electric business, we do not have to blindly deny, but we should think about how to improve our competitiveness, such as raising service and experience value under the line, reducing the cost of decoration, and more importantly, persisting in the pursuit of high quality products and continuing to precipitate the brand.

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< p > < strong > facing the hidden danger and pressure of clothing industry < /strong > < /p >

"P", which is the perennial inventory problem, is shopping malls and dealers continuing to ignore or fight back? When it comes to the impact of electricity providers on traditional clothing industry, Hou Junan, deputy general manager of blue island mansion in Beijing believes that e-commerce has developed to a more mature stage, but the traditional e-commerce platform is still in its infancy stage, so it will not blindly lay large brands on line.

In the short term, it will first try to cooperate with some Brand Company to implement network sales, and gradually enrich the sales brand from the point and the surface.

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< p > although many department stores have set up online shopping centers to form channel distribution, digest inventory and differentiate operation, after the approval of the SASAC, the department store industry will run the network sales platform by 2014.

Therefore, the integration of traditional department stores and the two sales channels of the Internet is an inevitable process. The important thing is that the two can form strong complementary.

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< p >, which is different from the traditional department store dealing with the pressure of inventory, Huang Zhaohui, who is engaged in the agency of clothing brand for more than 10 years in Beijing, thinks that the inventory of some listed Brand Company is huge and can not be digested for 3-5 years. The main reason is that the price is too high.

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< p > compared with foreign brands 3.5 times the fare increase space, domestic clothing brands, especially big suit to increase the price to 6-8 times.

A large part of this intermediate link comes from the "unnecessary" decoration costs.

Nowadays, the contract signing period of shopping mall and clothing brand is shorter and shorter, the brand replacement rate is high, and the shopping mall frequently adjusts its location, which will cause agents to spend money on decorating shops, which will eventually be paid by consumers.

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< p > she suggested that the department stores in China should give the new brand a benign living environment. The new brand has no recognition of the old brand. Under the pressure of enormous survival, the speculation of paying the bills has become popular. Some creative new brands have to choose to withdraw from the shopping mall, which is also the main source of the "homogenization" of the department stores.

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< p > "in fact, this reflects the immaturity of our clothing market, and it also stems from our immature consumers.

A successful brand not only needs a hundred years of historical precipitation, but in this process, we need to guide consumers, rather than just follow the consumer.

Ms. Huang Zhaohui said.

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< p > in order to avoid homogenization competition and relieve inventory pressure, market segmentation is imminent. How should department stores cope with and effectively get rid of business difficulties? Hou Junan, deputy general manager of blue island mansion in Beijing, thinks that department stores should aim at the way of dislocation management and differentiated marketing for target customers, actively improve after-sales service, and make innovations in business models such as business mode pformation and brand adjustment.

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< p > 2012 is indeed a low sales volume. "Some of our brand sales are only fifty percent of last year," said Ms. Dong Youci, clothing brand dealer Wuhan Yi Ren industry and Trade Development Co., Ltd.: "we need to find some new brands to cope with changing consumption, and full market demand is the basic market strategy, but we should also introduce new blood on this basis."

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< p > "Li Lian" is the beginning of China International Garment and apparel fair to join hands with China's garment industry and clothing brand once again.

March warm spring, the twenty-first China International Clothing and Fashion Fair will be held in Beijing as scheduled, and will continue to observe and awaken the clothing industry.

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< p > the theme of "Lian Lian" is not only reflected in the rational exhibition area planning, the leading fashion leading, the application of information technology and the cross-border interaction of multi fields resources, but also the embodiment of the deep communication and common growth process of China International Apparel fair and exhibitors, distributors, agents, buyers, shopping malls and other professionals in the industry.

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