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Clothing Companies Go To High Stores, There Are "Magic Tricks".

2013/7/19 22:27:00 23

Apparel IndustryClothing EnterprisesClothing Inventory

< p > now people's demand for < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is increasing, and the clothing store is also increasing. Because of its flexible operation, the clothing store has the characteristics of keeping up with the fashion trend, it can respond quickly to the market demand, meet the latest needs of consumers, and achieve more turnover, but it needs its style to be constantly updated, which will result in the fashion that was popular last year. This year it may become unsalable goods. Besides, the clothing season is obvious, and the speed of children's clothing product renewal is faster and faster, so there will inevitably be a backlog of inventory.

< /p >


< p > the current domestic situation is that the rapid development of < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing store < /a > is often at the expense of increasing inventory.

Sales doubled year by year, but no more money was made.

No wonder many clothes shop owners say that all their hard earned money have gone to the warehouse.

Then, how should clothing stores digest the increasing inventory? Here are some points to discuss with ALI friends: < /p >


< p > moderate sale < /p >


< p > it is unrealistic for any clothing store to realize zero inventory. Therefore, we can master the rhythm and do some proper sale activities at the right time, such as group buying, VIP sale, issuing coupons, rush buying in time, holiday promotion and so on.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

< /p >


< p > < strong > timely delivery of goods < /strong > < /p >


< p > in the purchase, insist on a small amount of money, and set rules for the shopping guide, so long as the new style is not inquired in 3 days or sold within 5 days, it will quickly return to the wholesaler to change other colors or styles.

At present, the competition in the market of "a href=" //www.sjfzxm.com "clothing wholesale > /a" is very intense. Wholesalers usually allow other colors or styles to be exchanged in order to sell as much as possible.

For those wholesalers who are not allowed to change, they must not take the goods.

< /p >


< p > < strong > diversified economy < /strong > /p >


< p > < 35 yuan into < a target= "_blank" href= "//www.sjfzxm.com/ > > clothes < /a > now 25 yuan will be sold."

Before August, some clothing stores began to clear the stock and sell goods.

It is better to lose money than to press goods, which is a selling principle for the off-season garments.

The operating capital of a small shop is mainly the money sold every month. If the goods are pressed down, it will not be able to sustain it for up to two months.

The main reason is to keep the rent for two or three months and stick to the peak season.

< /p >


< p > < strong > special sales channel < /strong > < /p >


< p > when the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups.

There are also some companies that specializes in acquiring inventory products, and set up professional stores for inventory sales. Operators can also consider working with these companies.

< /p >


< p > < strong > save for advertising > /strong > /p >


< p > there is no doubt that advertising can definitely enhance the reputation of the operator. If it is a franchised store, advertising can often get a certain degree of support from the supplier, and a lot of multimedia can be used to fill advertising fees, which is beneficial to the business activities that the operators will come to, and to exchange future gains with immediate losses.

< /p >


< p > targeted exhibition > /p >


< p > by participating in related exhibitions, it is a good way to promote product backlog.

The profit of making a href= "//www.sjfzxm.com" > clothing < /a > "stock agent" is very high. It is a potential investment direction. The "inventory agent" is well done, sometimes the profit is higher than that of the regular store.

But the "inventory agent" is only limited to well-known, highly priced brands.

As for the 10 yuan purchase, the original price of 100 yuan is marked as 200 yuan, and the number of people who sell 50 percent off yuan is 100 yuan.

Despite the fact that the price has been discounted, such a trick has long been known to the public, but as long as there is a market, it can not stop the enthusiasm of buyers and sellers.

< /p >

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