Children'S Clothing Industry Ushered In Explosive Growth And Urged Children'S Wear Designers.

< p > according to the development report of < a href= "//www.sjfzxm.com/news/index_c.asp > > children's wear industry < /a >, with the arrival of the baby boom, the market scale of Chinese children's clothing will reach 100 billion yuan in 2013, and children's wear industry will usher in explosive growth.

According to the analysis of the industry, the active market of children's clothing is related to the consumption concept of "post-80s" parents.

They have a strong purchasing power and a new consumption concept, coupled with the family structure of "4+2+1" in the city, resulting in 6 parents struggling to pay for a child.

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< p > by the rapid expansion of children's wear market in China, many famous sports brands and adult a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > have been involved in various brands, such as 361 degrees, Lining and other sports brands. They have officially started to get involved in children a target= "_blank" href= "_blank" > clothing market, and Semir, seven wolves, "Qi", "Qi" and "UNIQLO" and other brands have joined the war situation, and the "big cake" of children's wear market has attracted fierce competition.

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< p > in the domestic children's wear market, international brands are a force that can not be ignored. They occupy almost the share of the high-end market.

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< p > Adidas and Nike were the brands that had earlier entered the domestic a href= "//www.sjfzxm.com/news/" > children's wear market < /a >. As early as 2001 and 2002, they entered the Chinese children's wear market respectively.

At present, Adidas and Nike are basically in the top three places in the sales of domestic stores. In the national market, only balbara can compete with them for the top three positions, but their prices still have a certain gap with them.

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< p > cartoon brands that enter the Chinese market by means of authorization, such as Winnie the Pooh, Mitch Miao, Babu bean and Snoopy are also a form of international brands entering the Chinese market.

These brands also occupy a certain share in the domestic market, basically the operation authorized by foreign brand owners to domestic companies.

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< p > according to statistics, in the first half of 2013, the recruitment requirements of children's wear < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > were almost the same as that of the same period last year. However, I believe that with the increasing market of children's clothing and the increasing number of brands, the demand for children's wear designers will also rise, and the demand for children's wear designers will increase exponentially.

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< p > Zhou Shikang, Dean of the Hongkong Clothing Institute, said: "during the 2013 Guangdong fashion week, the first sub category special designer selection campaign was held for the first time and the children's clothing was chosen as a pilot project." ten top designer of children's wear in Guangdong "was selected. It is enough to see the industry's high expectations for the future development of children's clothing market, and the importance of children's wear < a target=" _blank "href=" //www.sjfzxm.com/ ">" designer /a > talents cultivation and popularization. "

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< p > domestic children wear started late, lacking regular research on children's own physiological characteristics.

Looking at the current children's clothing market, many children's clothing is almost the adult a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > shrinkage plate, only heavy quantity not heavy brand.

Zhou Shikang, a Hongkong Fashion Institute, is deeply worried about the development trend of children's wear design. "At present, many children's wear designers are changing from adult fashion designers. They design children's clothing with adult's thinking. This largely causes many children's clothes to be practical, defective in function, and even endangering children's safety.

Therefore, the design of brand children's clothing is important to follow the psychological characteristics of children and meet the physiological needs of children.

This requires us to cultivate children's designer talents systematically.

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< p > in recent years, Hongkong Fashion Institute Guangdong Fashion Vocational Training Institute has focused on the cultivation of high and middle fashion designers based on the students' own characteristics and hobbies, and actively nurture < a href= "//www.sjfzxm.com" > children's wear designer < /a >, and tailor learning plans and progress for students, plan personal development of students, and achieve rapid growth of students.

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