United States: Focus On Downshifting, Focus On User Experience, E-Commerce And Shops Go Hand In Hand.

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< center > < img alt= "Zhou Chengjian, chairman of the American Apparel," unwilling to do shop "fitting room" will create more user experience "width=" 500 "height=" 361 "src=" http://img1.efu.com.cn/upfile/news/commonly/2013/2013-12-02/ ded8b6c1-4354-4d07-81b7-e3df8e45d7f4.jpg "/ > /center >

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< p > "I firmly believe that in ten years, China's popular clothing brands will have the opportunity to dominate the world market."

Zhou Chengjian, chairman of Shanghai a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107107" > Metersbonwe < /a > dress, Limited by Share Ltd, yesterday delivered a keynote speech at the third China listed company leaders summit, showing strong confidence in Chinese clothing brands.

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< p > < strong > organizational upgrading < /strong > /p >

The most fundamental guarantee for P innovation is organizational upgrading.

China's national football team has been unable to break through for so many years. Hengda football can create history for three years, which is the value brought by the upgrading of the organization.

Private enterprises also need to think deeply.

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< p > "I firmly believe that in ten years, China's popular clothing brands will have the opportunity to dominate the world market."

Zhou Chengjian, chairman of Shanghai Metersbonwe fashion and apparel Limited by Share Ltd, yesterday released a keynote speech at the third China listed company leaders summit, showing strong confidence in Chinese clothing brands.

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What is the strategy of "p?" to make Zhou Chengjian so confident of Metersbonwe and the popular clothing brand? Perhaps the answer has been given to the American state dress after the pformation.

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< p > < strong > the fundamental guarantee for innovation is organizational upgrading < /strong > < /p >.

"P", "globalization" and "Internet" are the topics repeatedly mentioned by Zhou Chengjian in his speech at this summit.

"The mode and behavior of traditional retail enterprises are very closed. In the era of Internet, especially in the mobile Internet era, human capacity has been extended, all resources can be interconnected, and we must also subvert inherent behaviors and patterns."

Zhou Chengjian believes that the innovation of Internet technology is far from the significance of its cultural innovation.

In his view, enterprises with internet culture should be open, equal, interconnected, interactive and interactive. This is the essence of Internet culture.

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< p > Zhou Chengjian's change of thinking is also reflected in the changes in the organizational structure of the apparel in the past two years.

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< p > 2012, the United States and costumes experienced a series of personnel changes -- Lin Haizhou, deputy director of product supply department of P & G Greater China, joined the US state dress and was responsible for supply chain management. Gui Meiping, the former Bayer senior executive, served as director of human resources, and Minjie, the former head of the electronic business, also returned to the information and e-commerce business.

In two years, the company completed the function management structure from the vertical brand division to the level.

Thanks to the pformation of management mode, Smith Barney's gross profit margin reached 57% in the two quarter of this year, achieving a continuous four consecutive quarter of improvement.

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< p > Zhou Chengjian believes that the most fundamental guarantee for innovation is organizational upgrading.

"Recently, we are more concerned about Hengda's winning the Asian crown.

The Chinese national team has not been able to break through for so many years, and Hengda has created history in three years, which is the value brought by the upgrading of the organization.

Zhou Chengjian said at the summit.

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< p > < strong > < a href= > //www.sjfzxm.com/news/list.aspx > ClassID=101112107105 > O2O > /a > mode to promote the interaction between line and offline > /strong > /p >

< p > Zhou Chengjian has his own understanding of O2O mode.

He once said in an interview with the media that the shop is not a discount store of its own brand, nor does the entity store become a fitting room for the shop.

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< p > "in the PC era, pure line and pure line can be realized, but today in the mobile Internet era, the O2O mode should be a close interaction between online and offline.

The carriers we used to use under the wire have not been able to develop with high-density expansion mode. Instead, we should implant life style, upgrade the experience of the store, and let the experiential shop become the carrier of interaction between online and offline.

Zhou Chengjian said.

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Under the influence of this concept, Smith Barney started shop upgrading in the second half of last year, and established cultural stores in several major cities, such as Xiamen's southern Fujian customs and Chengdu Kuan Alley and Zhai Alley theme store.

"We try to push the O2O model in Hangzhou, and I think it has been a great success.

In the next two or three years, we will upgrade the a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" > thousand store experience < /a > to create more experience and shopping mode for consumers.

Zhou Chengjian said.

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