Several Problems To Be Solved In Micro-Blog Marketing Of Garment Enterprises

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< p > 1, eager for quick success and instant benefit, eager to achieve success, all said that it was not cold for a day. When micro-blog was just rising, many grassroots people really saw the good development path of micro-blog in the future, and also worked hard day after night, and won many fans.

As the first attempt, enterprises want to cut in this way and win attention, but they do not know that such a road is totally unworkable. As a successful micro-blog's evaluation criteria, the number of fans, some enterprises are using all means, the most common way is to buy the number of fans to mislead potential followers, and some enterprises attract fans to spread them by flexibly setting up valuable prizes or gifts.

Perhaps this approach can attract some attention to a certain extent. But in the long run, the act of giving a prize or a gift is like a bottomless pit. When can you fill the desire of potential attention? Besides, the original intention of micro-blog marketing is to bring orders or customers, such a group of fans who are unrelated or dead, what role can enterprises expect from him? < /p >

＜p＞　　2、 定位混乱，信息不明，在微博界流传着这样一句话，得粉丝者得天下，对于刚刚接触这个社交应用的企业来说，也想赢得关注，而当下最容易获得粉丝的做法，就是通过爆料或者发布趣味事件从而赢得世人眼球，很多企业也想通过该种做法前期聚集人气后，后期再宣传自己的产品或者服务，但是当关注者都已习惯沉浸在博主给他们设定的有趣的内容之时，后期一旦转换了风格，哪怕是插播了一条不明显的广告，也是会让粉丝非常反感的，这一点就好比当人人都知道你是贪官时，不管你做和补救，在他人眼里你还依旧是贪官一个道理，所以作为企业这样一个特殊的用户群体，应该更多的是结合线上和线下等渠道去更好的宣传自己，从何赢得客户。

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< p > 3, serious lack of interaction, now many enterprises released < a href= "//www.sjfzxm.com/news/index_s.asp" > micro-blog information < /a > are all such a situation, that is, many users are passive to accept such information, interaction is completely not, the enterprise itself can release information is not much, if it can not interact with fans well, then drop powder is minute minute thing, how to fully mobilize everyone's enthusiasm needs the enterprise to work hard in this aspect.

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P > 4, can not form a team operation, we all know that a person's power is always limited, especially in a box like micro-blog, which can only hold 140 words information. The information you publish is only the real need of the user to form a good communication.

If you can't think of what information you need to release, if there is no other member of the team to discuss with you at this time, or another colleague with different styles, then really micro-blog is really not far away from extinction. And micro-blog marketing sometimes needs other departments to cooperate with each other. Only a well organized and well planned team can make micro-blog go farther and farther.

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Users of P > micro-blog have been cutting down in recent two years, but the new fast media communication applications such as WeChat or micro vision have become more and more popular. For this reason, a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > can also be tried by enterprises, so long as they can use the correct method and perseverance, the marketing of enterprises can win the spring.

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