Sports Brands Fight For The World Cup: Who Is The Last To Win?

< p > the world cup has come to a close, and the sponsors behind the teams have also carried out a shuffle after the end of the campaign. Who is the last winner of the battle of the traditional brand and the rise of the new brand? < /p >
< p > < strong > < < a href= > http://sjfzxm.com/news/index_cj.as > > two < /a > sports brand competition outside /strong > /p >
No one will think that the Brazil team has only won fourth place in the world cup this season. The bomb like message is not only permeated by the fans of the five star Brazil team, but also the Nike sponsors of the team's jerseys, which have been severely knives. < /p >
< p > of course, there are losers in the field, and the sponsors outside the stadium are equally happy. The two semi-finals can be seen as a match between Nike sponsors and Adidas. In the end, Nike's sponsorship in the world cup stopped, and Adidas's victory in the 7 finals was the last to win. < /p >
< p > take stock of the 32 teams in the Brazil World Cup finals. Nike takes the lead in the image of sponsors of 10 teams, namely Brazil, Holland, France, the United States, Croatia, Korea, Australia, Portugal, Greece and England. It is conceivable that the largest share of the market has long been targeted, and that Brazil, the host country, is confident that it will be full of confidence before the start of the competition. < /p >
< p > > a href= "http://sjfzxm.com//business/" > Adidas < /a > sponsored 9 teams to follow closely: Argentina, Spain, Germany, Russia, Japan, Mexico, Nigeria, Columbia, Bosnia and Herzegovina. In the wake of Brazil's tragic defeat in Germany, the first time Adidas issued a copycat "unexpected and reasonable". Undoubtedly, in the 2014 Brazil World Cup sponsorship market, Adidas's old rival Nike stood on the final podium. < /p >
< p > and the result also confirms the statement "unexpected and reasonable". The team of Ya Ya army made the best of Adidas LOGO with its brilliant performance. It has done enough "human flesh" advertisement in the competition that people all over the world are watching. Of course, Nike, the old rival, did not have the courage to win the battle. They took the three or four team robes and saved their faces. < /p >
< p > < strong > the world cup has aroused thousands of waves < /strong > /p >
< p > the world cup is not only a competitive sports event attracting worldwide attention, but also a never ending sport brand outside court competition. The stage of the world cup will determine the trend of the multi billion dollar football equipment consumption market in the coming year. As a result, sports brands such as Nike, Adidas and PUMA have selected teams for layout before the world cup. < /p >
< p > but the structure is expected. The main character of the competition is still between Adidas and Nike. Several traditional strong teams are divided up by the two, and Nike has given the treasure to Brazil, Holland, France, Portugal and England. And Adidas bet on the three traditional teams in Argentina, Spain and Germany, and finally won the competition with the Nike camp and joined the finals. < /p >
< p > < strong > better than good quality < /strong > /p >
< p > although Adidas has succeeded in becoming the sponsor of this season's World Cup champion team, its quality problem has already appeared before the opening of the world cup. Nike, Adidas, Puma and other first-line sports brands for the Brazil World Cup launched 81% of the sports shoes and 35% of the Jersey were detected toxic residues, of which Adidas's star product shoes perfluorooctanoic acid exceeded the highest standard nearly 15 times. < /p >
< p > facing most sensitive moments such as "a href=" http://sjfzxm.com/news/index_c.asp "World Cup < /a", most manufacturers remain silent, but influenced by the "quality gate", many consumers have cancelled their purchase intention. However, Adidas, as the marketing base of Adidas, has made a commitment to eliminate the use of long chain perfluorocarbon (PFC) as late as January 1, 2015. Before June 15th this year, it is guaranteed that its 90% products do not contain PFC, and that 99% products will not contain PFC before December 31, 2017. < /p >