Lv Yan: The Perfect Pformation From Supermodel To Fashion Designer

< p style= "text-align: left >" recently, Lv Yan held her commemoi autumn fashion show at Park Hyatt Hotel.

This is her second complete set of fashion series, including forty styles, targeting 25~30 year old women who can afford luxury but want different feelings.

In the interview before the show, Lv Yan talked about her career path from supermodel to fashion a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a".

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< p style= "text-align: left >" recently, Lv Yan held her commemoi autumn fashion show at Park Hyatt Hotel.

This is her second complete set of fashion series, including forty styles, targeting 25~30 year old women who can afford luxury but want different feelings.

In the interview before the show, Lv Yan talked about her career path from supermodel to fashion designer.

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< p style= "text-align: left >" Lv Yan is the daughter of a coal miner.

In 1999, at the age of 18, she left the village to Beijing, and then showed up in Paris and the world fashion show.

She showed the world the beauty of China and made the models of T more diversified.

Her changeable little eyes, high cheekbones and full lips make her appearance distinctive and considered revolutionary in the fashion world.

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< p style= "text-align: left >" Lv Yan also recalls: "no one ever saw span id= 1406166982535S style=" display: none "> /span > to a model like me.

Because most models have big eyes.

I never learned design in school, all of which came from my 15 years of experience in modeling.

Over the years, I have passed many a target= "_blank" href= "//www.sjfzxm.com/" > many clothes of different designers, I know these principles, which clothes can make up for women's body problems and make them look better.

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< p > she laughs that the clothes she designs can cover nearly 5 kilograms of meat and express her passion for proper tailoring.

The sportswear has been carefully designed from the selected South Korean breathable fabric to Italy dyed mohair.

The colors are white, gray, black and red, and each of them is very detail oriented, with silk lining and fine stitching.

In its series, it includes a wide range of leisure, sportswear, short group suits and simple evening wear.

The coat includes unusual style and local ornament.

The price range fluctuates more than 6000 yuan, for example, the handbag is from the classical foundation of 930 yuan to the 3700 yuan level.

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Less than three years ago, when Lv Yan decided to build her own brand, she used P's favorite professional standard to deploy.

She chose to do it instead of hiring designers and staff.

On the choice of materials, she chose to pick Italy and France, and eventually found what he wanted in France.

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< p > she designed 10 sets of series to carry out market taste tests and quietly sold them to a multi brand chain store in China.

"We sold out all our clothes, and the store wanted to replenish it.

My clothes are very wearable, and there are some chic details.

Consumers like clothes very well, "she said.

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Less than P, Lv Yan sells her series to twelve multi brand stores, and is also looking for an ideal place to open boutiques in Shanghai.

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Less than P, she said, her weakness lies in the fact that there is no very strong creative brand symbol, while those who graduated from design schools have such advantages.

But she does have a deep understanding of what kind of a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > makes women look more beautiful.

Coupled with Lv Yan's hard work and willingness to put her money into the brand, these gave her excellent competitive advantage.

She described her clothes as "strong wearable, reasonably priced, and an attitude and personality."

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< p > Lv Yan said her brand name is intended to encourage Chinese young women to be more confident, comfortable and enjoy their unique qualities.

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