PEAK Brand Starts "Star Strategy" To Create A New Marketing Mode

After the end of the close partnership with NBA China, PEAK will launch the marketing strategy of "star strategy". By signing more star players and top events, the star strategy of "star players + star events + star products" will be created to open a new marketing mode.

Xu Zhihua, PEAK sports CEO, said: "in the era of mobile Internet, the star effect is being magnified all over the world.

PEAK's next plan is to sign at least 1 NBA All-Star players or the American dream team star players before the NBA season starts, and invest 200 million yuan in the next few years to enhance product development and design, and maximize the star effect.

According to the data provided by PEAK sales center, the sales volume of PEAK China market in the three quarter has improved to a certain extent compared with the two quarter.

During Parke and Battier's PEAK stars in China, sales of PEAK's star products Parke and Battier's eight generation basketball shoes were unusually hot, and sales volume of PEAK's basketball products increased by 20%.

Therefore, Xu Zhihua stressed that the end of cooperation with NBA China does not mean that PEAK will alienate itself from NBA.

Nike benefited from the World Cup quarter revenue increased by 15% over the same period

The impact of the world cup on Nike's performance is immediate.

Nike announced that the first quarter profit in the 2015 fiscal year ended August increased by 23% year-on-year, from 779 million US dollars in the same period last year to 962 million US dollars.

Revenue grew 15% to $7 billion 980 million, which is also higher than the market forecast of $7 billion 840 million.

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Besides the supplies, running apparel and women's clothing are the main driving force for the fourth quarter performance.

Mark Parker, chief executive of Nike, told analysts on Thursday's earnings conference call, "as we pay great attention to the huge potential of women's consumption, the revenue of women's business has achieved two digit growth." Parke believes that some efforts to cater to female consumers have benefited the company, such as the development of targeted applications for women, and regular updates of selected series of women products.

China's performance has also become another highlight of Nike. After deducting the effect of the price difference caused by exchange rate fluctuations, China's revenue grew by about 20%.

It said that Nike had not marketed its products in China for more than a year because it did not catch the demand of consumers.

Now this situation has been reversed.

In Adidas's traditional strong market Europe, Nike's sales also increased by 25%.