Four Ways To Pform Salable Products Into Salable Products

When we analyze and diagnose shop performance, we often have to analyze one element, which is the best seller and the unsalable goods.

This analysis is very important. On the one hand, it can provide a reference for our correct replenishment. On the other hand, it will also find some space and potential for our sales promotion.

A problem can be found in practical operation: those salable goods will always sell well, while the rest of the products will never sell out, except for those products that are sold well over a dozen or so products, all of which are unsalable goods.

Good location usually brings more attention to customers, and more customers will find their beauty and value.

The reason why many salable products are not sold well is not because the styles are not good, but because they are not displayed in good positions, but rather in an inconspicuous position.

Give more attention to unsalable products.

The concern here is simply to let salesmen know more about it, understand it, discover its merits and values, and even love it and fall in love with him.

We all know that salesmen can only sell their products well if they like their products.

To make these salable products popular, we should let our salesmen like it and love it.

Specifically, what should we do? The company has not named them for the time being. We can name them first. No one tells us where the characteristics and values of these products are, so we let the salesmen take the initiative to find them and find their advantages. Without stories, we will let the salesmen make their own stories.

When our shop assistants really pay attention to these goods and discover its value,

It's much easier.

Falling in love with products, like products, and having the basic conditions for selling them, but these are not enough. Before selling, we still need a lot of simulation training.

When you are in the store, you can simulate sales training with your colleagues, which is similar to pre war training, so you can get better results when you are fighting.

Any successful sale is also practiced. At the terminal, we must develop the habit of simulated training, and the sales skills can be improved rapidly.

That is, the incentive to sell these best sellers. This incentive can be material or spiritual. We used to sell a prize for a specified item for a lot of money. It is a motivating activity and it often works well, because the prize money is small and the effect is large.

Pressure is to put pressure on sales behavior, for example, stipulate that one day we must try to sell a product, if we do not sell it, then give ourselves a little punishment.

Motivation and pressure are all the driving force. We want to sell unsalable goods. We must rely on these forces to change our sales habits, and our sales habits will not change, so our sales will be difficult to break through.

The above introduces 4 ways to make unsalable products become best sellers. As long as we have solid operations, we can see the obvious effects. But in the end, I would like to remind you: don't always think that some products are unsalable. Do not give any product a definition of unsalable.

You know, slow sales are usually temporary, so long as you have the means, you can always sell them.

It's the truth to sell the graveyard to the living.