MUJI Original Research: How Can Low-Key Design Attract Eyeballs?

Research emphasizes that only eight points can be enough. The so-called "eight points of things".

Human desires are often too excessive. Pursuing one hundred percent is wrong, and there should be a suitable degree.

There is an old saying in China that rice is eight full.

"Design is also eight points."

In the original research, perfect things are not as bad as they seem.

"For example, a large radish, instead of being clean and smooth, is better than wearing a mottled soil, which makes people feel better.

If a shirt is flatten, it will make it more wrinkled and more realistic. "

In this era, eight faces, noisy and noisy, simple things are often unable to keep people's eyes because of low key.

When people ask questions, how can they give consumers new ideas when they are used to simple design?

There is no fixed pattern in dress design. It can be adjusted and amended at any time.

And the original research thinks that fruit grows on trees and trees grow in the soil. It is not the fruit but the soil that the trees grow.

His answer is succinct, simple and untrendy: "clothes are always related to fashion, but we have many kinds of 7000 products, clothing is one of them, fashion does not represent the future."

When it comes to original research, I like my favorite.

That is undoubtedly "white".

Original research thinks that the background of "white" can highlight the essence of things, and it also includes a kind of seemingly vague.

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"The opposite is not black, but the mixture of everything.

Blank, without a trace of debris, so when presenting the most expression. "

As designer, he spent a lot of time writing.

From the 2003 year of the design of the design, and then there are classic works "white", "education of desire" and so on.

In the book "white", he is not talking about the color itself, but trying to explore an entity called "white".

In other words, he tried to find the source of simplicity and subtlety of Japanese aesthetics through the concept of "white".

The strong sense of "white" originates from the long career of art director.

He has been dealing with white paper and printing paper for a long time, and typesetting and fonts are also combinations of words and white.

He said, "no use of color, unless it is necessary, it makes me gradually feel that without color, it can be done well."

His thinking of white is actually starting from the thought of "blank".

Minimalism is a way of life that people are increasingly advocating. It is also a rising aesthetic.

Perhaps only white can explain the meaning of minimalism and space more accurately.