The French Sporting Goods Market Began To Slide.

Tennis, alpine skiing and extreme sports are closely related to the French market. They have a number of local suppliers in France.

Other industries with good momentum of development are outdoor industry and fitness industry.

Of which France

Especially prosperous.

According to a recent analysis of the European outdoor sports market, France's consumption in mountaineering is leading other countries.

Referring to the data released by NDP group, a professional market analysis company, French residents over 15 years old spend about 300 euros per person per year for outdoor wear.

France, 2013

A total of 4 million 700 thousand pairs of professional climbing shoes were purchased, 17.5% higher than Germany's.

Although the total population of Germany is 20% more than that of France, it originates from the tradition of outdoor sports in France, and the support of mountaineering is supported by many groups. Therefore, the sales of mountaineering shoes in France far exceed that of other European countries.

According to the relevant data, more than 34 million Frenchmen often do sports, 18 million of them like cycling, 14 million like swimming, 12 million 600 thousand hiking, 8 million slow running, and 7 million other people skiing.

People under the age of 25 are the biggest outdoor sports consumers. The French spend more than 27 billion euros on sports every year.

Among them, personal consumption is the largest, accounting for half of total sales, while government accounts for 41%, while enterprises only account for 9%.

According to the 8264 brand area, France shows France

The number is 25. Decathlon, Lok Fei ye, Bashi and Ai Gao (Aigle) are the most active brands nowadays. AI Gao is the fastest growing outdoor brand in France in recent years.

Decathlon is Europe's largest and second largest sporting goods chain in the world. It has a high share of leisure in both France and the Chinese market.

A survey of French retailers shows that Decathlon is the most popular symbol.

Unlike other brands, Bo Xi and he entered the electricity market directly when they entered the Chinese market, and formally completed the layout in 2012.