Enterprise Operation: As Far As Possible, Reduce The Selling Price Of Goods.

Cheap goods are not good.

Good goods are not cheap. This is a thousand years' experience. What you have to do is to eliminate this prejudice.

This strategy first sets the price of the product as low as possible, so that the new product is quickly accepted by the consumers, giving priority to the leading position in the market.

Because of low profit, it can effectively exclude competitors and occupy the market for a long time.

This is a long-term strategy that is suitable for large enterprises with large capital.

As far as commercial enterprises are concerned, they should try their best to lower commodities.

Although the sales profit of a single commodity is relatively small, sales increase and total business profits will increase.

When applying the low price method, we should pay attention to the caution of high-grade commodities and the prudently use of consumers who pursue high consumption.

The value of 10 yuan, sold for 20 yuan, is earned on the surface, but it may have lost a customer.

For general merchandise, the price is too high, which is not conducive to opening the market. If the price is too low, it may lose money.

Therefore, the most reliable and reliable thing is to set the prices of commodities moderately, consumers can afford to buy them, and salesmen are also very convenient to promote sales.

The security pricing is usually purchased from the cost plus the normal profit.

For example, the cost of a pair of jeans is 80 yuan. According to the general profit level of the garment industry, expect each pair of jeans to get a profit of 20 yuan, then the safety price of this pair of jeans is 100 yuan.

Safe pricing, price appropriate.

In practice, if

Fame is not great, even if it is not safe to price.

Consumers who want to make famous brands and high consumption feel that your products are too low, and those who are practical and inexpensive are dissatisfied with your price.

A thousand miles away, a thousand miles away.

Such goods

A non integer method of ending with a zero end is called a "non integer price" by sales experts.

This is a price that can excite consumers' desire to buy.

The starting point of this strategy is that consumers always feel that the price of fractional price is lower than that of integer price.

One summer, a daily grocery store entered a batch of goods at a price of 1 yuan per item, but buyers were not enthusiastic.

But the store had to decide to reduce the price, but considering the cost of the purchase, it only reduced 2 cents, and the price became 9 cents and 8 cents.

I can't imagine that the difference between the 2 cents has brought about a steep change in the situation. Buyers are coming in an endless stream, and the goods are soon sold out.

The salesman was delighted and sighed, only 2 cents.

Practice has proved that the "non integer price method" can really inspire consumers to get a good psychological response and get obvious business results.

Because the price of non integer is similar to the price of an integer, but it gives consumers different psychological information.