Galliano'S New Business Led To An Inflection Point In Sales And Sales Rose 30%.

From Dior to the Maison Margiela (hereinafter referred to as MM), John Galliano's every move has attracted much attention.

Recently, good news came:

He is extremely satisfied with his performance.

MM chief executive Renzo Rosso said in an interview with reporters that after Galliano became the creative director, brand revenue increased by at least 30%.

Before he arrived, brand growth was only hovering between 10% and 15%.

Of the 350 shops, only one.

Because Galliano stopped its cooperation with anti Jewish rhetoric in 2011.

For these reasons, John Galliano insists on not comment. After all, he has been trapped by the media in a frenzy of embarrassing reports.

In his first comeback show, in order to avoid being asked awkward questions, there are public relations personnel behind the scenes to intercept any "outsiders".

It is interesting that MM seems to be his spokesman, claiming that it is the belief of Galliao that she is far away from the spotlight and concentrating on costume design. After all, Galliano is no longer a high-profile Dior era.

In September of this year,

The first series officially landed on the global store. "Sales volume is soaring. This is the best result we expected," Renzo Rosso said.

In his view, Galliano has brought a new look to the whole company.

This January London conference, the designer reduced Maison Martin Margiela to Maison Margiela, which has a new leader in this brand.

Apart from the name, this change goes deep into the internal texture of the brand.

Renzo Rosso said: "we used the series first, then we would consider the show.

Now, on the contrary, fashion shows are in the first place.

In the 2015 autumn and Winter Conference, we saw strong elements of drama, such as gauze, rope and so on.

In any case, marketing figures prove everything.

Galliano will also be given more power and responsibility. For example, the men's clothing category designed by him will be released in the middle of next year.

But perhaps the Galliano's first woman perfume is what women want more.

The brand CEO also values the accessories market. He said that although MM does not want to be a bag company, it is a market that we are losing.