Textile Fabric B2B Domestic B2B Platform Difficult

With the development of Internet technology and e-commerce, domestic and foreign textile B2B platform soon entered the booming fast lane, but it is also like the Internet bubble. After a lot of excitement, the mature and calm people began to query the business mode and development of the B2B platform.

Domestic B2B platform is difficult.

At present

The overall development situation is mainly faced with the following difficulties:

First of all, after the user becomes mature, small and medium-sized enterprises have a more detailed understanding of network marketing promotion, and many small and medium-sized enterprises are gradually starting to search engine marketing directly.

Search engine has become an alternative placement of B2B portal website. The core value of the platform is low. At present, a large number of B2B platforms still remain in the issue of supply and demand information and search.

A large number of free, crawling, automated mass information and even outdated information have a huge impact on the value of Web sites.

Next is the "relationship marketing" of domestic industrial products procurement, which is introduced by acquaintances, and the B2B platform can not directly lead to sales.

The "online comparison" as the platform's important value should be able to save part of the travel cost, but also because a large number of sales were achieved through interviews, inspections and even collective assessments, and lost the original meaning.

In addition, the integrity and capital payment system is not obvious.

The credibility of the third party capital guarantee institutions is not high, and the unclear profit pattern restricts the development of enterprises in the field of B2B.

What needs to be pointed out is that due to the fact that there are few online pactions and large capital pactions are inconvenient and so on, few websites can monitor pactions and collect trade royalties. For example, the most famous online procurement website for industrial products, Bai Zhuo purchasing network, can not be fully realized.

Spinning and weaving industry B2B platform is expected to break

So, is there no room for development of B2B service platform? Definitely not.

From the guidance of China's macro policy guidance, whether in the government's macro guidance or from the actual development of China's textile and garment industry, "Internet +" and industrial 4 will become an important technical means to promote industrial pformation and upgrading.

First of all, due to the application of new technologies, new business models will emerge. Mobile commerce has become the mainstream business. With the joint development of desktop and mobile platforms, the socialization of textile and apparel B2B platform has become an inseparable part of business, and will enter the market with the new profit model represented by big data.

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At the same time, based on the perspective of supply chain and industrial chain, the future B2B platform of textile and clothing will go to the industrial solution and industrial chain integration mode from simple information platform, instead of simply selling platform.

From the perspective of horizontal development of industry, integration and integration can achieve the connection between different supply chains and form a closer relationship. Vertically, there is a large number of exchanges between upstream and downstream industries and mutual value in the industrial chain, thus forming an ecosystem with platform as the center and linking the entire industrial chain.

Based on the deep integration of value chain, the enterprise value chain, industry value chain and global value chain are integrated with B2B platform. With the help of new technologies such as O2O line and online linkage, the entity value chain and virtual value chain can be seamlessly linked, and the two aggregation effects can be generated through the linkage of enterprises on the platform.

Through technological progress and platform services, enterprises can conveniently enjoy some services of previous large enterprises, such as finance, scientific research and personnel training, so that small and medium-sized enterprises can effectively participate in the global value chain division of labor and continuously enhance their innovative capabilities.

With the enhancement of enterprise capability, the profit mode will be diversified. The traditional membership information profit model will be challenged. The core certification membership admission system + membership mobility + high credit guarantee will become a new normal.

With the improvement of service depth, value-added services such as data collection, cloud services, social marketing and financial services will represent a new profit model.

Of course, this field will also carry out a more professional and detailed division of labor, in other words, let professional people do professional things.

Textile, clothing and other production enterprises will tend to focus on production costs and process improvement, while network marketing can be outsourced to professional companies.

There is still much room for mining in the field of subdivision.

The B2B platform can not meet the needs of professional enterprises.

For more enterprises, in the endless stream of new media, we should make full use of and integrate relevant marketing organizations, such as SNS, micro-blog, WeChat and other platforms to improve the evolution and optimization of B2B platform in publicity.

Building "B2B+ entity" experience platform

As a national textile fabric solution service platform set up by industry associations, the national textile and fabric Museum has taken full account of the characteristics of textile fabric products trading at the beginning of its establishment, and has made efforts to create solutions for classification, coding, query and so on, which conform to industry norms and operational habits. Efforts to create a physical fabric display and display unit with virtual reality information browsing are essentially different from the general B2B service platform in terms of professionalism.

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The fabric Museum first completed the formulation of the national standard for textile product classification code under the guidance of the superior management unit.

At present, the standard has been promulgated and implemented, which provides reliable and standardized carrier for textile product information construction.

Standardized product classification and coding methods can provide effective information management and information pmission for the similar products in the upstream and downstream of the supply chain, and further establish a solid foundation for the fabric industry to carry out the information construction of the textile industry and the B2B platform.

At the same time, the fabric Museum has carried out the construction of the whole industry fabric entity library. Under the guidance of industry leaders and local governments, it has set up the solid fabric Museum in China's main textile production cluster, and has carried out collection, collation, information construction and promotion of all kinds of fabrics.

After several years of efforts, the fabric Museum has been deeply rooted in the fabric production base of China. In the process of continuous cooperation with the fabric production enterprises, the source has continuously absorbed and integrated the Chinese high-quality fabric resources and nutrients, which has laid the foundation for the platform to develop service contents in all kinds of fabric product segments.

Today, the fabric Museum has formed the largest and most complete fabric store in China. It has realized the collection and collation of fabric products for more than 5 years in China. It provides important historical archives data and physical samples for fabric data search engine, fabric information analysis, data mining of fabric flow elements, and provides on-site experience for physical samples of B2B service platform. It also solves the problem of color, handle and feel in the process of B2B fabric communication.

Product quality and other factors provide important data sources for online paction problems.

More importantly, at the same time of resource integration, the fabric Museum actively promotes the internationalization of the platform in order to promote the export of textile products, and first set up the first overseas branch in Losangeles.

The establishment of Losangeles branch has opened a door for international cooperation for the national fabric Museum, and has accumulated experience for the future development of the "B2B+ entity" experience platform.

The "B2B+ entity" experience platform not only launched the national fabric museum project, but also laid an important gene for the future development of the national fabric Museum.

After several years of platform building, starting from the actual market development, the company has copied and split itself through the experience of "B2B+ entity". The fabric Museum combines the information platform with the entity experience platform, absorbs the influential and responsible textile fabric suppliers, the large clothing and accessories production enterprises, the large-scale clothing brand operation enterprises, the textile and clothing colleges and universities, and directly establishes a high-end, efficient and high-quality ecosystem with the core of the solid fabric as the core and the information software as the means.

In order to ensure the rational development of the fabric platform ecosystem, the national fabric Museum has developed a professional, high-end, efficient, safe, convenient, tribal, and industry university research strategy for its own development.