The Old Brand Fuddle Shoe Industry Embraces The Internet.

Former address of FD shoe store, 31 Anhui Road

The staff are cutting the leather material, which is the basic work of the gang.

From 1933.

"

At the beginning of the business, repair old shoes to make high-end men and women by using scientific and technological means.

This "Chinese time-honored brand" shoe shop has gone through 83 years of wind and rain.

Today, "the old shoe shop - xiu Ji" is about to open in Zhongshan Road.

Three dimensional foot type measuring instrument can record foot data in a few seconds. 3D printing technology can rely on careful measurement reports to make shoe last and custom leather shoes accurately.

"With 83 years of heavy history, the old brand enterprises embrace the Internet and high technology, and we need to achieve an innovation."

Li Weishi, chairman of Qingdao FD Shoes Co., Ltd.

Make 1 pairs of shoes in 15 days.

"Tailoring, cutting, folding, making help, buckle bottom..."

It takes 15 days to make a pair of customized shoes manually.

Shao Qifu, an old hand artist of Fred shoes, told reporters.

The 36 year old "shoemaker" skillful craftsman started his apprenticeship from the bottom up process, and now he can design more than 20 kinds of bottom, heel and shoe materials every year, and more than 300 varieties of FD shoes are made by matching his design on the bottom.

"When I first entered the office, I was a craftsman, and now I put myself in the identity of a craftsman.

The craftsmen should have ingenuity and make shoes.

"Without the support of craftsmen like Shao Qifu, Fu De can not walk up to now.

They've been doing one thing all their lives: shoemaking.

This "stubborn" let us step by step to today.

Li Weishi told reporters.

For those who pass through the shoes, the precise angle of making leather materials and shoe last is the reason why they choose fad after entering the shopping mall.

It is no exaggeration to say that fend's shoe last can't be compared to other families.

I always feel that the angle is the most accurate. "

Ms. Li told reporters.

FD is the first identified by the Ministry of Commerce and the only "Chinese time-honored brand" enterprise in the national footwear industry.

In the past 83 years, Fred has been making shoes as the center and doing related work.

From generation to generation, the old craftsmen have always been more serious with themselves: no matter what peculiar styles and weird feet, they can make comfortable shoes with beautiful feet according to customers' requirements, no matter how high they are and how difficult they are.

From foot to foot design, design, carving, making and tracking, all of the processes such as cutting and bottling, and so on, they have summed up a set of craft essentials, making the shoes comfortable, beautiful and unique.

Old brand embracing the Internet

"Shandong famous brand", "Shandong brand", "Qingdao brand", "China leather shoes"......

The achievement of these honors, breaking through themselves and achieving change is the reason for its vitality.

"In the new period of development, if we stick to our own corner, sooner or later, we will be eliminated by the market."

Li Weishi said, "the influx of Internet shopping and imported products has really caused fad.

Instead of waiting for death, we should strive to change, embrace the Internet and innovate the concept of development.

As a result, a 83 year old FD shoe industry has taken another initiative to strengthen information management and big data applications.

The multi-dimensional application of official mall, Taobao C store and APP mall has not only realized the deep integration of online and offline brand promotion, but also made use of the rapid development of the electronic business platform, concentrating superior resources, and elaborately creating an electric power operation system with strong terminal management capability.

The result of "embracing" the Internet is to reduce channel links and reduce sales costs.

However, if the cost falls, the quality of shoes will not drop.

Real material and comfortable feet are the foundation of our competition.

Shoes do not fit properly. There is a steelyard on the feet and heart of the wearer. "

Old craftsman Shao Qifu said.

With the channels of the Internet, technology and brand is a sharp weapon for Fu De in the new era.

In April 2016, we established the "Guangzhou research and Development Center for FD shoes" to develop new samples that conform to the fad style and fashion trend, and have the right to share the full set of technical data of the samples.

From 6 to July 2016, Fu De "traditional shoemaking technology training center" was established. More young workers can clearly understand the production process of leather shoes, and the traditional technology of Fu De leather shoes has been inherited for 83 years, which has saved blood for the development goal of a hundred years.

"For an old brand enterprise, we did one thing: care for the brand of" FD ".

Li Weishi said.