Aurate, A High-End Jewellery Start-Up In New York, Has Invested $2 Million 620 Thousand.

New York high end jewellery startups

Get $2 million 620 thousand from investors such as Arab Angel and Victress Capital.

According to the world clothing shoes and hat net, in 2015, Bouchra Ezzahraoui and Sophie Kahn, who met in 2009, jointly founded AUrate with Princeton University. They chose modern, economical and ethical jewelry to subvert people's jewelry experience.

Have deep

The two co founders of the financial background (Sophie Kahn worked in Marc Jacobs and Bouchra Ezzahraoui was engaged in the financial industry) created a pparent brand through the introduction of the minimalist aesthetic products.

Left to right: Sophie Kahn, Bouchra Ezzahraoui

Adopting Internet fashions like Everlane

With the same direct selling mode, AUrate aims to become a leader in the high-end jewelry industry.

This financing also represents investors' recognition of AUrate's extraordinary technology, high quality raw materials and unique customer experience.

All the jewellery brands are purchased with ethical genuine gold and handmade in New York, that is to say, the company team can manage the whole life cycle of the jewelry production process.

Bouchra Ezzahraoui said: "we will make use of financing to recruit talents to expand and grow businesses, and expand the products and vision of AUrate. We will provide consumers with a space that can consume high-quality, raw materials that are moral and reasonably priced in New York."

Giving back to local communities is one of the core of AUrate brand.

In addition to providing job opportunities for New York artisans who work with brands, AUrate also gives feedback to Charter school such as Mastery Charter schools, Bowery Mission Women, s Center, etc.

Through the brand's A Book For Your Look project, every time a customer buys a brand jewelry, AUrate will donate a book to the economically disadvantaged children.

Up to now, AUrate has donated more than 5000 books, that is, more than 5000 jewellery has been sold.

AUrate has ambitious future plans, such as team expansion, marketing and new stores.

At first, AUrate only provided online services, and then continued to organize guerrilla stores. Eventually, they opened a store in Madison street, New York.

Sophie Kahn once said in 2016 that the brand's annual growth rate reached 4 times.

About Arab Angel

Arab Angel is an early platform Venture Capital Firm focused on "seed wheel" and "A round financing". Its goal is to start a company with international expansion potential.

Arab Angel, through strategic investment programmes, helps potential entrepreneurs enter the Gulf Cooperation Council, large Middle East and North Africa, and Western Asian markets.

About Victress Capital

Victress Capital is a body of women business leaders who invest and support companies with high growth potential and female dominance.

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