A Deep Interpretation Of The New Trend Of Clothing Industry From Different Perspectives

The fashion industry is changing rapidly. And when thousands of brands are gathered in the seventeenth Shenzhen trade fair, many new trends appear in the large scale cluster: China's local brand has bred a unique style and image, positioning more clearly and subdivided under the multi-year accumulation of Chinese brands. More and more international brands have settled in, which is consistent with the rising trend of China's international market position; the original designer Showroom scale expansion, the cutting-edge design power is still strong; fashion and technology integration is becoming more and more closely related, and one of the technology companies is turning to the fashion industry, and fashion is becoming the general trend.

Next, let us re interpret the industry trend of the seventeenth Shenzhen clothing exchange from different perspectives.

The integration of fashion and art attracts the audience to stay

"Cross border integration and exquisite life" is the theme of the current trade fair, and the "crossover" shown in several booths is in line with the theme.

At the exhibition site, many brands introduce art, life, technology and other elements into new product design.

From the concept of creativity to the theme of display, fashion design and traditional culture, high technology and other elements combine to promote the cultural connotation behind the design and improve the manufacturing process.

A number of original Chinese wind brands are welcomed by the market.

For example, in the era of cultural integration, in the pursuit of personalized era, elegant intelligence is no longer the only choice.

Some brands have drawn inspiration from traditional culture, incorporating embroidery, calligraphy and painting, Xiangyun and other elements into the fashion design of the new season, and set up the brand style with oriental aesthetic culture as the core.

Application of technology in virtual trial installation, intelligent customization, passenger flow analysis and so on

In addition, under the trend of "new retail", life style crossover has become a new theme. The penetration and integration of clothing and related fashion products will usher in a new development in this exhibition. Some mature commercial brands will be able to find product lines that are highly compatible with their brands through the commercial docking service, and enhance the offline store consumption experience.

When the industry develops to a certain stage, it is inevitable to seek new breakthroughs. "Cross boundary" development has become the blue ocean strategy of many brands.

As the new force of the industry, the original design has been reflected in the exhibition booth proportion.

In addition to the special exhibition booth that highlights the brand image, the original designer brand in the Showroom area is too numerous to mention.

As an important part of the trade fair, the original design exhibition shows the awareness of branding and scale.

Many independence

Brand says: "our

There are concepts and connotations in it. Therefore, in the trade fair, we pay more attention to finding high-quality buyer shops for cooperation.

Designer SHOWROOM exhibition area

For the domestic garment industry,

It is a gathering of the upstream and downstream resources of the industry to facilitate the docking of Commerce and trade. It is also a barometer for the development of the intuitive reaction industry.

In the future, the exhibition will continue to follow the trend of market development and explore a new mode of industry development.

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