Hai Lan'S Home Revenue In The First Half Of The Year Is Nearly 10 Billion Plan To Fight Multi Brand Strategy.

In the evening of August 24th,

Limited by Share Ltd (hereinafter referred to as "Hai Lan home", company code: 600398) announced its semi annual report in 2017.

During the period, revenue was 9 billion 253 million yuan, an increase of 5.59% over the same period. The main business revenue was 9 billion 98 million yuan, an increase of 6.38% over the same period last year. Net profit attributable to shareholders of listed companies was 1 billion 875 million yuan, up 5.77% over the same period last year.

Hai Lan home, founded in 1997, is a large garment enterprise, which covers the management of brand clothing and the production and sale of premium suits and professional wear. The management of brand clothing includes brand management, supply chain management and marketing network management.

At present, it owns a clothing brand like Hai Lan home, AI Ju rabbit and San keno, and its San Keno brand is a professional clothing group buying business. The rest of the brands adopt clothing chain operation, including men's wear, women's wear, accessories and so on.

In order to meet diversified consumption needs, Hai Lan's home has constantly expanded its product style and category.

The brand of "Hai Lan's home" has been launched.

The artist's original illustration series, tannin series, cotton hemp series, tide brand jacket series and other products.

The "Ai Ju rabbit" brand has acquired the latest trend and plan through the cooperation with the top international information companies. According to the analysis of sales data, we have developed product structure and volume ratio, and developed more young, fashionable and more affordable products to attract more and broader consumers.

At the same time, through the real-time tracking of the sales data of each brand, and combining the characteristics of the physical clothing products, we make batches of the best sellers in batches, further improve the proportion of the supplementary products, and enhance the dynamic sales rate of the seasonal products.

In terms of store expansion, Hai Lan's home continues to optimize its stores and enhance the scientific layout of marketing networks based on strict shop opening, careful encryption, and the development of effective benefits.

Emphasize the profitability of a single store, at the same time, focus on strengthening the expansion of shopping center stores; through comprehensive analysis of suitable expansion sites, and actively promote the development and layout of Hai Lan home brand overseas stores.

As of June 30, 2017, Hai Lan's family opened 527 stores and 279 stores, with a net increase of 248, with a total number of 5491.

Among them, there are 4376 brands of "Hai Lan Jia", 827 brands of AI Ju rabbit, and 288 other brands.

At the same time, its

Around the marketing, commodity, vision, service and other aspects, it has fully opened its multi brand online development strategy.

Open O2O stores to 1000 stores, improve the utilization ratio of stores, reduce product pportation costs, enhance customer experience and brand penetration; and standardize and intelligent system operation to replace manual operations with complex thinking requirements, so as to upgrade the informatization of e-commerce.

In the view of Hai Lan's home, it is necessary to seek breakthroughs in content manufacturing, node sales and innovative brands in order to promote and upgrade brand.

Therefore, during the period, Hai Lan's family, on the one hand, touches more young consumers, including "comedy comedy", "strongest brain" and "single war", and enhances the brand's topic and concern, enhances brand exposure and recognition; uses the media's own official website and official WeChat to display the product's hot spots, and with the spokesperson's star effect, CO stars the stars to deduce a series of products to stimulate consumers' purchase and promote product sales.

On the other hand, we should seize the marketing nodes such as the Spring Festival, father's day, mother's day and graduation season, and disseminate the brand content, convey emotional appeal, and enhance consumer's trust and interest in the brand through TV, movies, traffic media, network video and other advertising media.

It is worth noting that in order to catch consumer demand and locate more and more subdivided consumption groups, Hai Lan's home also launched the young fashion clothing brand HLA Jeans, and plans to hatch new diversified brands suitable for different age and demand levels.

More interesting reports, please pay attention to the world clothing shoes and hats net.