Metersbonwe Online And Offline Resonance Smart Retailing "New Retail" Energy Outburst

Regional hotspot capture system for store consumers

Ali first released "2017 Tmall double 11 authoritative release trend report" shows that

Consumers rated the most favorite store in China, becoming the only China in the list.

Brand.

This year, double eleven Metersbonwe not only refreshed sales records in Tmall flagship store, but also realized the sale of smart stores, based on a series of solutions created by Ali, and the United States and the United States and the online offline linkage to achieve precise matching of people, goods and venues, and create smart retail.

The physical benchmark.

Technological innovation to achieve seamless online and offline consumer experience, Metersbonwe took the lead in the "smart retail" pace.

Online and offline resonance smart retailing "new retail" energy outburst

The industry generally believes that this year's double eleven will be a watershed for testing the "new retail" of smart retailing.

As the leading apparel brand in China, Metersbonwe ranks as the "smart store" list.

According to the world clothing shoes and hat net, Tmall's double 11 day, Metersbonwe's intelligent store's single day turnover is more than 1 million 500 thousand yuan, which is equivalent to the annual turnover of other brand stores. This time, it has access to 305 intelligent stores. The double eleven period has increased 46% over the same period last year. As a new form of business, the intelligent store is committed to goods, orders, passenger flow, trading and membership digitalization, so as to accurately match people, goods and venues.

In smart stores, customers use APP scanning code, virtual shelves, multi screen linkage, one click shopping application and other functions in stores to achieve one by one, through the digitalization of offline stores, and create a new consumption pattern of WYSIWYG, which is constantly groping for innovation in the direction of smart retailing "new retail".

This lean "smart retailing" management is based on Metersbonwe's continuous efforts to innovate and optimize the experience of offline store consumption experience, and constantly improve the application of Internet information tools. Intelligent retail experience technology is constantly trying to optimize and upgrade.

In December 2010, the company launched the "state purchase network" and became one of the first batch of clothing brand enterprises with self built e-commerce platform. The strategy was to make use of the State purchasing network to realize the interaction and exchange consumption experience on the offline offline. The vision is to circulate the commodities of thousands of stores in the country and the city of the whole world. Whether the franchised store, the direct store or the big shop or the small shop is all the commodity experience of Shanghai Nanjing East Road Santa don store.

The United States also opens flagship stores on the three party platforms such as Tmall and Jingdong to further explore the value of Internet consumption experience. Over the years, the company has always been dreaming of cooperation in the form of state purchase, fan, or third party platform.

Founder Zhou Chengjian said frankly: "due to the limited vision and Internet knowledge in the process, we spend more time and money in the process of realizing our dreams. But today, it is still worth it. All these experiences and money tuition are the wealth of future development.

{page_break}

In the past few years, in the past few years, the United States has made trial and error accumulation and accumulated experience through the Internet state purchase and fan platform. At present, it has completed the construction of O2O all channel retail terminal platform tools and big data business intelligence platform, and has opened up the internal links of marketing, commodities, services, organization and coordination capabilities.

By collecting consumer trajectories and learning the habits of consumer preferences, we can provide personalized precision marketing, intelligent matching, product recommendation and consumer lifecycle management, so as to lock in the value added management of business, enhance brand stickiness and improve joint sales.

Through the use of smart retailing "new retail", we can achieve greater performance space opportunities for us barn's stock stores, and make a big step towards the goal of seamless upgrading of consumer experience on offline offline stores.

It is expected that in the future, it will bring good performance growth to offline stores.

The ability to guarantee performance goals for incremental shops.

The United States will continue to work hard, constantly optimize and upgrade, continue to strengthen cooperation with Ali in smart retailing and cloud technology innovation, install all the family stores of the whole system on the wings of "smart retailing", use technology to pry and move, and more chemistry between goods and fields, and take the lead in opening up the era of smart retailing "new retail" in the apparel industry.

Innovation continues to open new era of smart retailing "new retail"

Under the theme of "new retail" of smart retailing, this year's double 11 has become a large-scale collaboration between online and offline, business and technology. This indicates that the traditional business will be dancing with the new retail of smart retailing in the future, and online and offline will achieve real digital future.

Metersbonwe's exploration of smart retail "new retail" is not just about technology competition. It seeks more interaction and resonance with consumers through the construction of online stores and offline scenes. Combined with social big data, we can find rules for consumers, and all the reflected data of customers can be collected and recorded. These data are used to guide commodity planning so as to continuously upgrade brand and product.

In recent years, the United States has "returned to its profession and has returned to its main business", recombing its products and brands.

Through in-depth research on the target group of young people, on this basis, we have boldly promoted the pformation of Metersbonwe brand, pforming from the traditional traditional leisure style to a diversified lifestyle brand. The new Metersbonwe has covered the leisure wind, fashion trend, urban light business, street interest and Sen style.

And ME&CITY brand, children's wear brand (MooMoo, ME&CITYKids Mi Xidi), CH'IN Kei brand are all working hard to make the best way of life experience upgrading and continuous optimization development.

It is not just the upgrading of brands and products, but also the use of information technology to improve store management and build a better shopping experience.

With the launch of the 718 brand upgrade this year, the United States has signed about 200 thousand square meters of development shops (opening at the end of this year and the first half of next year), and signed strategic cooperation agreements with several shopping centers nationwide.

With more than 4000 retail terminals in the country, there will be more shop development plans in the coming years.

The huge offline stores have also enabled the us to accumulate rich operational experience and consumer big data resources. By using these experiences and big data analysis capabilities, Smith Barney makes customized scenes, commodities, finance, operation and marketing planning for each store, and builds different store product styles and styles and attitudes, making the scene experience more extreme and more interesting, providing consumers with a high quality brand experience of diversified lifestyles.

The United States is gradually accumulating many years of operation and consumer big data resources under the online and offline industry. Combined with the big data of social consumption, it builds a new real-time data processing platform for consumer behavior big data analysis, and gradually realizes personalized precision marketing, consumer potential demand perception / mining / recognition, consumer consumer decision-making path perception and joint sales promotion.

Metersbonwe's new smart retailing "new retail" is constantly exploring and forming.

This year's double eleven smart store is a start, looking forward to the future of the United States to give the market more wisdom retail "new retail" innovation experience.

Whether new retail or old retailing is essentially retail, the essence of retail is to provide consumers with good brand quality products.

Fashion innovation is always on the road, and smart retailing "new retail" is still on the way.

More interesting reports, please pay attention to the world clothing shoes and hats net.