Several Clothing Sharing Brands Compete For Deer Market

According to the world clothing shoes and hats net, recently, reporters in the circle of friends saw a "American pioneer".

Information on sharing platform lyto tote.

Although "clothing sharing" is far less popular than sharing bicycles, this shared wardrobe coming from the United States as a "new force" into the industry is sending out a strong "signal" once again to the outside world: with Chinese clothing.

The steady growth of scale, clothing sharing, especially women's wear sharing industry is showing strong market attractiveness.

Several clothing sharing brands compete for deer Market

It is understood that the "Le Tote lytot", known as the world's leading fashion sharing platform, has officially declared its presence in China at the end of last year.

Since its establishment in San Francisco in 2012, "lyto" has become the first fashion sharing platform in the United States.

It is reported that "lato tout" will continue the US business model in China, and members will rent various types in monthly fee mode.

Different styles of clothing, when you want to change the new phone, you can return your clothes by making a reservation with one button.

In fact, 3 years ago, under the tide of shared economy, sharing renting has begun to sprout.

Among them, "clothing two or three" and "goddess pie" are the brands that started earlier.

Today, "clothing two or three" has developed into the largest clothing sharing brand in China and even in Asia. The exclusive use of the global buyer system has been carried out by the professional buyer team for global purchases. Meanwhile, the brand clothing sharing mode has been introduced. Hundreds of domestic and foreign brands have been divided into proceeds according to the leasing and sale of goods and the brand.

Up to now, it can provide more than 500 brands, totaling more than 1 million brand garments, and there are many international brands such as Victoria Beckham, Carven, McQ, KENZO, Michael Kors and so on. There are also MO&Co., Massimo Dutti, C/MEO, Massimo, and so on.

The slogan of "goddess" is "Asia's first shared wardrobe, which combines light luxury, high-end and young fashion".

There are over 500 brands and 500 thousand single products to choose from.

At the time of writing, reporters could search for the same kind of APP, including "beautiful rent" and "Yi Jiahe".

In March last year, he got a $12 million A+ round of financing for "multi garment dream". At present, there is news of "pformation", and its APP has been closed.

Health is still the biggest consumer psychological obstacle.

The reporter interviewed dozens of consumers randomly, and they all said that the most worrying thing is the health problem of shared clothing.

And when the reporter asked the industry what the difficulties of the development of the industry are now, I did not expect this answer.

"Clothing two or three" told reporters that in China, clothing sharing is still a relatively new concept.

Compared with the open foreign countries, Chinese people are more cautious in clothing sharing.

This further urges "garment two or three" to constantly upgrade itself to upgrade its own service. In addition to building an automatic intelligent washing plant, it also seeks to cooperate with leading enterprises in the domestic laundry industry.

In addition to previous cooperation with Shanghai and faucet, the recent "clothing two or three" and Southern China's leading enterprises in the washing and washing industry reached a strategic cooperation every day to actively layout the national market.

According to the introduction, apart from the use of first-class cleaning equipment at home and abroad, "clothing two or three" is more concerned about the intelligent washing of clothing to ensure that clothes are tasteless and pollution-free, while the damage to the original material is minimal.

Before and after the intelligent treatment, there are 16 standard washing procedures, from 14 kinds of custom cleaning classification, 5 kinds of deep disinfection and 11 classification ironing to solve the user's doubts about the back-end cleaning.

The official website of "goddess" also shows that the company builds its own cleaning and disinfection Center locally in Shanghai. It mainly uses all imported cleaning equipment and green environmental lotion, and enables UV, ozone, 175 degree high temperature and three heavy disinfection.

Clothing market space provides shared soil for wardrobe development

So what is the development of the shared apparel industry? "Clothing two or three" says that the company is at a stage of rapid development, and now has over 10 million users, and the users are very sticky.

The financing situation is quite good. It has been completed in just a year and a half to complete the rapid development of C from angel to Alibaba.

"We are very optimistic about the future of the clothing sharing market.

Clothing, shelter and clothing are the main products, but the field of clothing sharing has not really begun to break out.

For the concept of clothing sharing, white-collar women are generally acceptable. As more and more returnees come back to work, I believe that the market of clothing sharing will usher in explosive growth.

The relevant person in charge of the company said.

The report published by the speed Research Institute in November 2017 shows that China's clothing market continues to grow in terms of the size of the national clothing market.

With the improvement of the household income level, people's pursuit of beauty is more profound, and there is more demand for clothing.

In 2016, the scale of the market has reached 13559 billion yuan, an increase of 9.4% over the same period last year.

It is estimated that in the next few years, the scale of China's clothing market will also maintain an annual growth rate of about 10%, which will exceed 20000 billion yuan by 2020. The huge market space for clothing will provide fertile soil for sharing wardrobes.

At present, the main target customers of several garment sharing platforms are women.

The report also showed that women's clothing accounted for half of the clothing market by the third quarter of 2017.

Adult women's clothing occupies 53% of the total clothing market, which is 17% higher than that of the adult men's clothing market. This shows that women's consumption in clothing occupies a leading position.

However, because of the rich style and huge inventory, women's clothing has already caused the waste of resources. The sharing of wardrobe's main rental of women's clothing has catered to the diversified consumption needs of women. It not only provides a good opportunity for development, but also solves the overcapacity of women's clothing market.

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