Adidas Announces Liu Yifei As The Latest Brand Spokesperson

On December 23, 2019, as the news came to be coming in 2020, Adidas officially announced that Liu Yifei became the latest brand spokesperson and simultaneous interpreting the brand concept of "sports changing life".

As a leading sports brand, Adidas attaches great importance to sports creativity. In recent years, Adidas has been collaborating with pioneers in sports, art and fashion to advocate the public's breaking the rules, discovering potential, inspiring creativity and enjoying the changes brought about by sports. Liu Yifei, as the representative of pioneers, is elegant, free, confident, self-discipline, energetic and positive energy. Through constant self challenge, she grows and metamorphosis on the road of performing arts. As a creator without self handicapping, Liu Yifei has been playing the role of new self again and again, which is in line with Adidas's brand spirit.

Liu Yifei said: "Adidas is a brand full of vitality and creativity. I am honored to cooperate with Adidas, and I believe it will be a good partner for my advancement. As shown in the advertising video, "sport is only for the stronger; change is only more real; breaking the boundaries to make a brand new self", becoming the latest brand spokesperson Liu Yifei, will join Adidas in calling the public "breakthrough and creation".

It is reported that Liu Yifei's Adidas New Year series of advertisements will be launched soon. In 2020, Adidas will also join hands with Liu Yifei to create more exciting things.