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The Importance Of Women'S Clothing Brand Disclosure In China

2022/4/26 13:13:00 0

With the disclosure of the company's performance in 2021, there are six women's wear brands with an income of more than 1 billion yuan in 2021,

Respectively, the teenie weenie brand revenue of Jinhong group was 3.2 billion yuan, a year-on-year increase of 38%;

The income of koradior brand of winner fashion was 2.325 billion yuan, with a year-on-year increase of 37%;

Naersi brand revenue of winner fashion was 1.381 billion yuan, up 22% year on year;

L Ʌ Ncy brand revenue was 1.229 billion yuan, up 41% year on year;

The revenue of vgrass brand of Jinhong group was 1.1 billion yuan, with a year-on-year increase of 11%;

The revenue of glassay brand was 1.022 billion yuan, a year-on-year increase of 9%.

According to the 2021 financial report recently released by landsie, the revenue and net profit of the company will increase in 2021, including revenue of 3.665 billion yuan, with a year-on-year growth of 27.42%; The net profit was 187 million yuan, with a year-on-year increase of 31.97%; The gross profit was 2.090 billion yuan and the gross profit rate was 57.01%; The net interest rate was 6.16%; Cash flow from operating activities reached 471 million yuan, up 24.07% year on year.

In recent years, Lanzi has extended from clothing beauty to Yanmei, and built a pan fashion business ecosystem focusing on fashion women's wear, medical cosmetology and green baby children. From the perspective of income composition, the income of fashion women's clothing business in 2021 was 1.692 billion yuan, with a year-on-year growth of 27.86%; In 2021, the income of medical cosmetology business was 1.12 billion yuan, with a year-on-year increase of 37.84%; The income of green infant and child business was 816 million yuan, with a year-on-year increase of 20.05%.

At present, the fashion business of langzi shares is mainly L Ʌ Ncy, lime flare, M. tsubomi, liaalancy and L Ʌ Ncy from 25) and the repositioned young brands Lancy from 25, L Ʌ Ncy pink and other 7 independent brands, as well as mojo s. phine and jigott two agent brands.

In 2021, the revenue of langzi and Rhine brands accounted for more than 90% of its income of women's wear. Among them, the revenue of langzi in 2021 was 1.229 billion yuan, accounting for 72.66% of the company's women's clothing business income, an increase of 41.14% compared with that in 2020; Rhine's revenue in 2021 was 306million yuan, accounting for 18.1% of the company's women's business revenue, basically the same as that in 2020.

The reporter noted that by the end of last year, the women's clothing business of langzi Co., Ltd. had a total of 638 stores nationwide, including 425 self operated stores, 187 distribution stores and 26 online stores. Among them, there were 157 self operated stores, 153 distribution stores and 13 online stores, accounting for 50.63% of the total number of women's clothing stores; There are 127 self owned stores, 34 distribution stores and 6 online stores in Rhine, accounting for 26.18% of the total number of women's clothing stores.

According to the disclosure of landsie shares, the store efficiency of its women's clothing Direct stores reached 3.612 million yuan / year last year. Among them, langzi women's Clothing Shopping Plaza store, Deji Plaza store, China Resources (Shenyang) real estate store, Beijing Yansha outlets Shopping Center store and Shenzhen airport store were the top five stores in terms of revenue. The annual income of these five stores is more than 10 million yuan, of which the highest is langzi women's wear shopping mall, with an income of 27.1181 million yuan; Shenzhen Airport stores had the highest flat efficiency, with a flat efficiency of 96100 yuan.

In contrast, the women's clothing business of langzi Co., Ltd. is mainly self-employed, with an annual income of 1.118 billion yuan, accounting for 66.07% of its income; Online business has exceeded the income from distribution channels, accounting for 19.77%, reaching an annual income of 334million yuan; The sales revenue reached 240 million yuan, accounting for 14.16%.

In this regard, landsie said that the continuous epidemic is changing consumers' consumption habits, accelerating the process of online and offline integrated operation of enterprises, and giving birth to new retail development such as micro mall, community, live broadcast and direct sales. From the sales of its main online platforms, in 2021, tmall's trading volume reached 174 million yuan, vipshop's trading volume reached 87.1143 million yuan, and tremor's trading volume reached 86.7257 million yuan.

Langzi shares said that by strengthening the online and offline Omni channel operation, it has realized precise operation through the construction of data, information and platform, and has adopted short videos, small red books and other current female consumers' preferences to convey the current wearing experience and expand consumer touch.

As of the time of press release, the 2021 financial reports of Shanghai and Shenzhen women's clothing listed companies, such as Disu fashion, anzheng fashion, Xinhe shares and daily broadcast fashion, have not been disclosed. What are the women's wear brands with sales of more than 1 billion yuan in 2021?