Yuhang Textile Industry Plays A Brand Advantage To Achieve "Two Leaps"

< p > "it is invincible to be able to use all kinds of strength, but to use all wisdom is not afraid of saints." All rivers and streams gather the strength of a hundred schools of strength. The establishment of "Hangzhou Yuhang Home Textile Industry Development Co., Ltd." and the establishment of "China brand cloth art headquarters base" are of great significance to the whole Yuhang home textile industry. Today, the reporter had the honor to interview Lu Wenlong, chairman of "Hangzhou Yuhang Home Textile Industry Development Co., Ltd." and asked him to talk about the "China brand cloth art headquarters base". < /p >
< p > talking about the current situation of < a href= "//www.sjfzxm.com" > Home Textile Industry < /a >, Lu said that the era of personal heroism in the home textile industry has passed. In the face of complex economic environment and severe market situation, in order to realize the sustainable development of "Yuhang home textile" and realize the second leap of "Yuhang home textile", more than 30 home textile enterprises choose to unite together to form an alliance. It is very wise for Yuhang home textiles people to see hope in a dense cloud. < /p >
< p > Yuhang home textile industry has been occupying 1/4 of the industrial scale of the domestic textile industry after 20 years of development. It is the traditional dominant industry in Yuhang district and occupies a pivotal position in the domestic textile industry. Lu Dong believes that the achievement of these achievements is due to the strong support of the government and the pioneering spirit of enterprise leaders. On the one hand, it is closely related to the internal strength of enterprises and the core competitiveness of enterprises. < /p >
< p > "I believe that brand value can be relaxed all the time, no matter whether Yuhang's regional brand is established or the home textile enterprise's own brand is nurtured." Since 2002, Yuhang was awarded the "Chinese silk weaving base" by China's < a href= "//www.sjfzxm.com/news/index_c.asp" > the Silk Association "/a". It was first named as "the famous city of Chinese cloth art". It was awarded the "Zhejiang brand home textile industry brand base" by the Zhejiang Provincial Bureau of industry and Commerce and the brand association. It was awarded the honorable title of the Zhejiang provincial industrial cluster transformation and upgrading demonstration zone by the Zhejiang provincial government. The registered trademark of Yuhang home textile brand laid the brand foundation for the Yuhang home textile industry to go global. In addition, home textile enterprises are also committed to brand building. Yuhang has 2 well-known trademarks and 1 famous brand products in China. Among them, Otas has also become the drafting unit of China's national standard for decorative fabrics. In addition to brand building, home textile enterprises attach great importance to technology import and equipment transformation, and constantly train and introduce excellent design talents, R & D talents, managerial talents and sales personnel, and gradually adjust the structure and improve the industrial chain. < /p >
< p > Lu Dong told reporters that "China brand cloth art headquarters base" is a modern home textile production cluster based on design and R & D, including exhibition display, industry information center, product testing, design training, enterprise headquarters, e-commerce, modern logistics and industrial tourism. "Of course, this is a huge project." Lu Dong said, "success is not achieved overnight. Everything has a process of growth and development. Therefore, the project will be divided into two steps. The first phase started construction in April 2012, invested RMB 2 billion 500 million yuan, and developed a building area of 200 thousand square meters, and built a cloth art exhibition hall, an international brand hall, a design company, a press conference center, a training base and an enterprise headquarters office. The first phase introduced 10 design institutes, < a href= "//www.sjfzxm.com" > home textile brand < /a > 150 enterprises, and plans to realize annual output value of RMB 3 billion yuan. The second phase is scheduled to start construction in the first half of 2015, invest RMB 750 million yuan, build 400 thousand square meters, plan to enter 10 enterprises, 10 home textile and soft fitting supporting brand enterprises, and finally achieve the overall target of lOO billion yuan per year. < /p >
< p > when it comes to the development of "base" in the next three years, Lu Dong said that in order to promote the development of Yuhang's home textile industry more scientifically and healthfully, it is necessary to build "base" into an industrial cluster with perfect facilities, smooth mechanism, good service quality, agglomeration effect and spillover effect on the basis of ten major public service platforms (home textile product design and popular trend publishing platform, home furnishing soft design supporting platform, functional material and product development platform, industry public information service platform, product exhibition platform, product testing platform, designer training and forum exchange platform, home textile product e-commerce platform, product logistics platform, and enterprise headquarters platform). < /p >
< p > "all the firewood is high." The development of "a href=" //www.sjfzxm.com "Yuhang home textile /a" is an inevitable trend. Lu Dong said he had great confidence in the future of the "China brand cloth art headquarters base". But the vigorous growth of the base required the support and perseverance of Yuhang home textile people. A group of passionate, dreamed and thoughtful Yuhang home textile people could write a successful chapter through the "base" platform. < /p >