Mobile "Truck Boutique" Business Story

The new business model of "truck fashion shop" has been sprang up in Losangeles and other places. Traders bought trucks with enclosed carriages, renovated truck compartments, and built a skylight, equipped with air conditioners, ceiling lamps and hardwood floors. clothing Put them in the rack of the car. Thus, a "truck fashion shop" was born. They are peddling trucks around, bringing goods to different customers.

Today, let's take a look at this mobile truck fashion business story with Xiaobian.

Kessler and Katie Lubieski, the owners of fashion boutiques, have launched a "truck fashion shop" in order to expand their fashion business. In the first few days before the opening of mobile stores, they tasted the sweetness.

They put all kinds of boutique clothes on the closed trucks and drove them around. This mobile shop is known as "truck fashion shop".

They stopped trucks on the campus of the University of Pennsylvania. There were few boutiques or boutiques in the area, so there were few competitors. When the bus stopped, many college students and dental school students came in.

Prior to this, Kessler and Katie Lubieski jointly opened a accessories, handbag, shoes Son and clothing store. Shops are booming, so they are thinking about how to expand their business.

"We thought of opening another shop, but opening up a shop is just like having one more child. We can't make sure that we can take care of another store all day."

At this time, they heard that people in Losangeles were selling around with their cards on their clothes. Two people thought it was a good idea.

Kessler said, "we have renovated a closed compartment behind the truck, opened a skylight at the top of the car, arranged all kinds of clothes neatly, and the car seemed to be a fine little shop. We use the lowest cost way to bring goods to different customer groups.

She said, "yes, this is narrower than ordinary physical stores, but you do not pay for utilities, property fees and air-conditioning fees, and so on, and do not need to employ so many salesmen. You can easily check the goods and manage the stock. "

Of course, in addition, the parking fee paid by truck is cheaper than parking fee per month. A second-hand closed car truck costs about 20000 to 30000 dollars.

Before the formal operation of the business, the truck needs to be fundamentally reformed: hardwood flooring, ceiling lamps, air conditioners and skylights.

After a year's application, they finally got the parking permit from University of Pennsylvania campus. University of Pennsylvania students show great interest in their mobile stores.

Their truck boutiques stop in the campus from Monday to Friday for customers to choose. clothes 。 But they also want to continue their "mobile" stores on weekends, festivals and other places.

In Losangeles, this mobile truck store can be seen everywhere. Through this flexible and flexible way, businessmen can sell goods to different customers in different places. At the same time, they do not have to pay a lot of extra fees as they set up shop at a fixed location.

JD Luxe, another owner of "truck fashion" shop, said: "in this way, your business develops faster than fixed stores." Her truck fashion shop even went to Hollywood, Beverly Hills and other high places.

Compared with the fixed stores, the lorry shop owners do not have to pay too many store rents and so on, so they can sell the goods at a lower price, so they win more competitive advantages.