Clothing Market Status: 80% Counters Were Occupied By The Autumn And Winter Traditional Feather Down Brand At The End Of 9.

The high temperature has not yet receded, and the "half of the mountain" in Shanghai shopping malls has been occupied by autumn clothes. Fast fashion Brands even sell down garments. Reporters visited the weekend to find that summer clothing entered the final discount season, and the new autumn feather products also sold well at high temperature days, while the off-season sales of the old down jacket made the lowest price of eighty percent off. Insiders say the extreme high temperature has not been postponed this year. Autumn listing Time.

　 80% the counter is occupied by autumn and winter.

Over the weekend, many shopping malls in Huaihailu Road have found that although the number of indoor and outdoor air is high, they are over 80%. clothing Brand counters have been occupied by half of the "new autumn and winter". Small suits, long sleeves, sweaters and other autumn and winter commodities are dazzling. "These are new models just listed, not last year's inventory." Shop staff explained to reporters that the current autumn and winter clothing is not the so-called "anti season promotion", but the original price of new products.

It is interesting that some brands compete for market share and sell down clothing regardless of high temperature. The reporter saw in a fast fashion brand store in Nanjing West Road. With the word "new arrival", the down vest and hooded down clothes were placed in the most conspicuous place in the store, the prices were 299 yuan and 499 yuan respectively.

Although it is hard to relate to the outdoor temperature of 40 degrees Celsius, it is known that the brand down jacket has been on shelves for two weeks, and the sales situation is quite optimistic. "Many customers will first take advantage of the colors and styles." The store staff told reporters that if a period of time later, some of the hot styles and colors will be broken, so no worry now no one to buy.

　 Traditional feather down brand comes to market at the end of 9

Compared with fast fashion brands, the down time of traditional down garment brands is late. Liu Yuchao, director of sales of Jiling down clothing, told reporters yesterday: "this year's light and new autumn down sale time is basically the same as in previous years. It will be sold at the end of 9 and early October.

A person in charge of the clothing floor of a shopping mall told a reporter that although the extreme high temperature and long duration in Shanghai this year, but the time of autumn in Shanghai is relatively short, suppliers generally will not delay the time of autumn listing.

In the Dragon City dream and the upper garment business, the city's outlets have recently seen that many down jacket brands have been discounted in the heat season, and some brands have hit a minimum of eighty percent off.

"The consumers who pursue classic styles are the best sellers now, because the new products of autumn and winter are not only a little discount, but this year's general increase is around 20%-30%." Liu Yuchao said that due to the influence of avian influenza, the rise of down raw materials is expected. The new product is expected to increase by about 40%-50% this year. However, many brands control the price adjustment due to the fact that the price of raw materials has dropped compared with the high point and the retail market is not optimistic.

People in the industry say that the concept of clothing season is getting smaller and smaller. And the off-season sales method for selling down clothing at high temperature is also a marketing way for consumers or brands to cater for some customers who like to drink "head cup of water".