Michael Petry Is The Newly Appointed Creative Director For Tumi.

Tumi Holdings Inc., a lifestyle brand known for tourism and commercial accessories, appointed Michael Petry as creative director, as the successor of the former creative director George Esquivel.

Petry will be formally recruited in July 1st.

Since 2007, he has been a senior vice president and creative director of Frye company, making outstanding contributions to brand expansion.

Prior to Frye's appointment, Petry served as senior design director of Prada, and was previously held in Ralph Lauren.

Senior design director.

He first started his career as a shoe designer from adidali, America.

Tumi is a listed company with a market value of US $530 million. It has a wide range of sales, including luggage (pulley and pulley).

Satchel, business bag, backpack, mail bag, handbag and all kinds of accessories such as passport clip, mobile phone shell, umbrella and power converter.

CEO and CEO Jerome Griffith said: "his rich experience in the field of design, sales and marketing, we believe that he can play the role of Tumi and help us expand our brand in the local and global context.

Michael will promote the development of Tumi creativity and provide a new style and beauty for our products. "

Besides being responsible for the direction of brand strategy innovation and all product related creativity, design process and business objectives plan, Petry will also be responsible for visual merchandising and store design.

He will report directly to Griffith.

Petry praised Tumi for having a creative team and has been committed to creating luxury tourism experience for 40 years.

Esquivel has been working in Tumi since 2013. At the same time, it has launched the product line of shoes and accessories for individuals.

Tumi appreciates and adds to Esquivel, saying that it will integrate its own cool feeling into brand design. The product is highly personalized, beautifully structured and has a youthful vitality and aesthetic feeling. This will be the driving force to push the brand forward.