Dialogue Tiffany Philippe Galti E, Senior Vice President Of International Sales Department

Although there is no negative evaluation among younger users, they think that Tiffany is a luxury item belonging to the previous generation and another era. They are tired of hearing.

Tiffany Galti Philippe, senior vice president of international sales department, was interviewed by reporters during the senior Jewellery Fair.

The following is our dialogue.

I don't think there is a cold winter in jewelry business.

Nowadays, 75% of jewelry in the market is not brand names.

This means that brand jewelers have great market potential to develop.

In the final analysis, customers still want to buy valuable things.

We are right.

Very good.

The number of middle and upper strata in China is increasing, and their consumption will continue to grow. This is a great opportunity for Tiffany. We are confident.

In China, we think the bigger challenge is how to establish links with young consumers in China.

They are very sensitive to the market and brand. We need to create more motivation for them.

Generally speaking, flexibility and sharpness are very important, but more importantly, consistency is maintained in strategy, and good traditions are inherited to give customers more inspiration and inspiration.

Second, establishing connections is also very important not only to sell products, but also to make connections.

In addition, creating a good customer experience is more important than the product itself.

Customers enter the shop with demand, some want to buy something for themselves, others want to buy a gift for their friends.

We hope to understand these needs, so we will invest more in improving the quality of service and the quality of service teams, so that they can better understand customers.

I hope that all kinds of customers, including young people, middle class consumers and wealthy people, will get a good service experience.

Specifically, we will increase investment in the sales team, store design, new media, digital platform sales, after sales service and product quality.

In terms of quality, Tiffany will provide lifetime warranty. Other jewelry brands will buy processed products from suppliers, while Tiffany is directly mining and cutting, so only Tiffany can do it.

The market for watches is large and competitive, but we feel that we can try to occupy a smaller share, especially in women's watches.

There are many traditional watch manufacturers in men's watches, and we do not want to compete directly with them.

There has been a strong correlation between Tiffany and women, and the design of women's watches is also very fine.

For example, we released the East West Mini version a few months ago, and its sales in the world are very good, especially in Japan.

Now the tastes of Chinese consumers are getting better and better. Besides the elite, young consumers have a high level of awareness and understanding of brands.

The taste gap between Chinese consumers and the United States, Britain and other markets has been very small. The main difference is not international, but intergenerational.

Our strategy will not change, that is, continue to improve the quality, design and service.

Moreover, our distribution channel strategy in China is also very clear, that is to set up stores in major cities.

Another is to invest more in social media.

We can not control the number and direction of tourists. The only thing we can do is to make Chinese customers feel at home abroad. So we have Chinese speaking personnel overseas, but China is our main battlefield.