French Luxury Hermes Market In China

According to the world clothing shoes and hats net, France

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(RMS.PA) just released the first quarter of fiscal year 2017, and in the wake of the growth of Asian consumers, especially the growth of Chinese consumer demand, Hermes has returned to two digit growth.

During the period, sales increased by 13.5% to 1 billion 352 million euros on the basis of the real exchange rate. The growth rate was 11.2% at constant exchange rate and 13% in the same store.

In an interview with reporters earlier this year, the chief executive of Hermes said that since the second half of last year, the Chinese market has gained momentum and has strong demand for its products, including shoes and garments.

By Sector:

In the three months ended March 31st, the Department of Hermes has shown a positive growth.

According to the actual exchange rate, thanks to the classic style such as Constance, Lindy package and Berkin bag, the sales of leather goods and harness Department increased by 17.8% to 696 million euros.

Apparel and accessories sales increased by 10.3% to 283 million euros over the same period last year.

Silk and

Sector sales rose 10.5% to 134 million euros compared with the same period last year.

Sales of other sectors, including jewellery and household goods, surged 19.1% to 83 million 800 thousand euros.

The sales of perfume Department benefited from the newly launched Eve des Merveilles Bleue and Galop d'Hermes perfume series, which recorded a strong growth of 18.8% to 71 million 100 thousand yuan.

Watch sales are down by 3.5% to 33 million 300 thousand euros compared with the same period.

Sector sales, including China's luxury brands, fell by 11.9% to 51 million euros compared with the same period last year.

By Region:

The sales of Hermes in the French region increased by 4.4% to 171 million euros compared with the same period last year.

Sales in other parts of Europe rose 8.3% to 229 million euros compared to the same period last year.

Japanese market sales increased by 6.6% to 179 million euros compared with last year.

In addition to the strong recovery of the Asia Pacific region outside Japan in China's strong recovery in mainland China, sales rose by 19.3% to 507 million euro year-on-year.

US regional sales grew 17.7% to 240 million euros over the same period last year.

Sales in other regions also increased significantly, with an increase of 40% to 24 million 400 thousand euros.

It is noteworthy that Hermes's main competitor, LVMH and Kai Yun group, also recently released its first quarter results in fiscal year 2017, which recorded a record growth of 15% and 31.3%, further proving that the luxury industry is gradually recovering.

In addition, Hermes sales for the first time in 2016 entered the club of 5 billion euros, set a new record.

In the 2017 fiscal year, Hermes said that the global geopolitical economy remained unstable and decided to take a cautious approach. The growth rate of the quarter was unlikely to last until the end of this year, so no specific annual performance forecast was given.

Hermes has said that it will enter the cosmetics business, but it will not be launched in 2017.

After the earnings announcement, Hermes shares rose 1.17% to 437.75 euros per share. In the past 6 months, Hermes shares have risen 18.92%, and their current market capitalization is about 46 billion 200 million euros.

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