UA'S First Quarterly Loss Of Brand CEO Became The Target Of Public Criticism.

According to the world clothing shoes and hats net, the American sportswear brand

It will usher in the first quarterly loss since its listing in 2005. For this already used high growth company, 2016 was a turbulent year.

In January, Under Armour fell 2017, which is expected to result in a sharp fall in share prices.

Not long after,

The founder's and CEO Kevin Plank's remarks on President Donald Trump caused some consumers' resistance.

Instinet LLC analyst Simeon Siegel said: "Under Armour has become very worrying from a very popular stock."

Analysts estimate that Under Armour diluted about 4 cents per share in the first quarter, and sales increased by 5.9% to $1 billion 110 million over the same period.

This is the first time the company has fallen below two digits since 2009.

Under Armour is now hard to reproduce the brilliant performance of previous sales doubling every three years. The overall retail environment is weak, and the closure of stores (including the bankruptcy of Sports Authority of core customers) has led to an oversupply of commodities, which needs to be cleaned up through discount sales, and profit margins have also been affected.

In January, Under Armour lowered its sales growth forecast from 20% to 12%.

Above: Under Armour stock price changes since 2016

The share price of Under Armour has fallen 33% this year, down 30% last year. The share price of Under Armour was $18.14 per share on Wednesday, almost half of seven months ago.

Evil comes out of the mouth.

Kevin Plank indicates that the brand's product style needs more.

。

Sports and leisure craze makes people increasingly wear sportswear in their daily life, which means that Under Armour faces more competitors, including a large number of fashion brands and some start-ups.

In February, Kevin Plank said in an interview with the TV station that the new US President Donald Trump is the wealth of the American people, which makes people think that he is a supporter of Donald Trump, including the brand spokesperson NBA superstar Steph Curry and ballet dancer Misty Copeland, all expressing their dissatisfaction with the words of the "Curry".

Sam Poser, an analyst at Susquehanna International Group, questioned whether Under Armour could build an outstanding brand of city life. He also cut the target price of Under Armour by nearly half to $14.

Sam Poser said that although the Donald Trump event had a negative impact on Under Armour, it was more important because he did not expect Under Armour to become a fashion brand that attracted consumers.

He pointed out that if Under Armour introduced a new technology of sweat absorption, but the appearance of shirts is similar to that of the existing ones, people will still not be eager to try this new technology.

/CEO, the brand's founder, became the target of public criticism.

Whether Under Armour can make a comeback depends largely on Kevin Plank. He still owns the majority of B shares of the company, and controls the company's control. The A shares that investors can buy are only 1/10 of the B shares. The C shares issued in 2015 even have no vote at all, and the move of Kevin Plank has also been criticized.

According to the world clothing shoes and hats net, private investment firm of Kevin Plank received business payment from Plank Armour 7300 over $10000 in 2016, which was also examined this month.

Under Armour said in a statement on Tuesday that Kevin Plank had never made any profit in the paction, and that the proceeds from the sale of land would be used by Under Armour to build a new headquarters to achieve the company's long-term development plan.

Nevertheless, the biggest problem facing Under Armour is how to restore high business growth.

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